Social Media

Is Instagram Good For Business?

Christian Thomson
October 13, 2014  •   2 min read

Updated July 30, 2020, 12:21 pm

Instagram has over 200,000,000 million active monthly users. A surprising 13% of all internet users have an Instagram account.

So the question any internet marketing agency has to ask.

Is Instagram good for business?

Ok, so let’s start with SEO (Search Engine Optimization), some social platforms can improve your SEO. Google+, Facebook and Twitter all contribute to a social share signal Google uses to determine a popular page or website.

Sadly Instagram has zero SEO impact. Google search engine spiders can’t crawl Instagram; that means Instagram photos and videos are not visible in search results.

So your Instagram account is unlikely to improve your websites ranking on Google. How about social media referral traffic?

Facebook and Twitter have a pretty good click-through-rate (CTR) as it’s fairly easy and obvious for owners to post links to relevant blog posts, news articles and media. Instagram notoriously has a very low CTR.

is instagram good for my business?

Why Should I Use Instagram For My Business

Simple. Branding.

Debbie Hemley from Social Media Minder offered up these four tips for business owners using Instagram:

1)     Share a distinctive view of your world

2)     Cultivate a unique visual sense

3)     Capture things that are interesting to the brand and to the core target customer

4)     Train your eye to focus on what makes a great, provocative, engaging image

People do business with people.

Having a well-balanced Instagram account with some branded images and some fun images, can help drive your reach and engage with your customer base.

How Do I Get More Instagram Followers For My Business?

Assuming you have an Instagram account it’s time to utilize some key hashtags to broaden your audience.

No, I’ll be the first to admit that I’ve been using my Instagram account for pretty much just personal photo sharing. Occasionally I’ve used the option to post an office/work based photo from Instagram to Facebook, Twitter, Flickr and Four Square.

­I recently adopted a new website called TagsforLikes that has a bulk list of the most popular hashtags to get your pieces of Insta-Art out to a wider audience.

For example, the most popular tags (which you can copy and paste from here) are:

#love #TagsForLikes #TFLers #tweegram #photooftheday #20likes #amazing #smile #follow4follow #like4like #look #instalike #igers #picoftheday #food #instadaily #instafollow #followme #girl #iphoneonly #instagood #bestoftheday #instacool #instago #all_shots #follow #webstagram #colorful #style #swag

Or the second most popular:

#fun #instagramers #TagsForLikes #food #smile #pretty #followme #nature #lol #dog #hair #onedirection #sunset #swag #throwbackthursday #instagood #beach #statigram #friends #hot #funny #blue #life #art #instahub #photo #cool #pink #bestoftheday #clouds

Just reading through these most popular tags on Instagram should also give you some direction in the types of photos to be posting for maximum exposure.

So while Instagram may not be as powerful as Facebook, Twitter and Google Plus, it’s worth spending a short amount of time building the right audience for your brand.

If you’re on Instagram I’d love to check out your photos, add the links below.

Christian Thomson

Christian is one of Canada’s most sought-after digital marketing experts. He has taken Marwick from start-up to 18th Fastest Growing Company in B.C. (Source: Business In Vancouver Magazine). Well known for helping business owners navigate and dominate the digital landscape. Over the last 19 years, Christian has helped companies attract great customers using the latest in digital marketing. Christian was also the co-founder of CIMC, Canada’s largest digital marketing conference. Christian is also a professional surfer, representing Canada at the ISA World Games in France. When Christian isn’t growing Marwick, and Marwick’s clients he can be found traveling with his family.