Search Engine Optimization

Importance of SEO

Christian Thomson
February 20, 2013  •   3 min read


Updated March 16, 2020, 7:32 am

Anyone can go about taking on the monumental task of performing their own online marketing. Heck, there are so many different options out there that if you take the time, you are sure to reach a handful of people here and there that have went through a variety of hard pressed efforts to make their website and presence online known and successful. But you are not going to be truly effective in any of your internet marketing strategies if you do not have your site and all related web content ‘optimized.’

So, now you are asking, “What does optimized mean? Why do I need it?”

First, let’s start with the basics. To have your site optimized means you apply what is called Search Engine Optimization to your website and content. It is referred to as SEO marketing, and it is a very broad term encompassing numerous strategies. There are a variety of important reasons that go into the importance of SEO for your online marketing campaigns and success of your online presence. The ultimate goal of SEO is to get your website, your articles, and other content to the top of the search engine rankings. Yahoo, Bing, MSN, Ask, and of course, the powerhouse of all internet search engines: Google – these are where the SEO results will show. There are very few businesses at the #1 spot, so unless you are one of them, you should keep reading to learn why you need a SEO company to improve the following, traffic, and sales revenue of your business’s website and web content, both on your site and off.

Are you still wondering why you need to be at the top?

Here are the facts. There are people out there searching the internet for the product or service that you offer. When they get on the internet and perform their search, your company will not come up. So, guess what they do? They click on the link to go to your competition that did show up. Yes, that is correct. These people, also known as consumers, are willing to pull money out of their pockets for your service or product and instead of pulling them into your site, they are going to spend their money at your competitor’s website.

This is because your competition invested with a great SEO company. They already learned about the importance of having SEO performed throughout all their content. See, the ranking is essential to being able to pull in the traffic that is already interested in what your business has to offer. When you are not showing up in the results and right in front of their face, they will not find you. So, you are losing leads and money. As you can see, SEO matters.

SEO is not a simple procedure to implement, and there is no handbook, contrary to many misleading sources on the internet. Without training, you cannot can figure out the exact rules and algorithms that are constantly changing. So, the best option for the success of your website is to enlist the help of a SEO consultant that’s on top of the latest news, strategies, and procedures necessary to climb to the top of the internet search engine provider’s rankings the right way.

You may begin by wanting to have the expertise of a Vancouver SEO consultant to customize a local SEO campaign for your site. A local SEO marketing campaign is one of the most effective, natural ways to spread the word about your business, and get the people in your community to start putting their money where it belongs: in local hands and back in the community.

Marwick Marketing is a leading digital marketing agency in Canada. Work directly with an SEO consultant or Google Adwords consultant and hire us for google ads management to improve your online visibility or reduce the Google ads cost against your competitor. 

Talk to a Google ads consultant to help you optimize your Google ads campaign! Learn about SEO Vancouver services to help you optimize your Google organic position campaign!

To chat with a SEO professional for the optimization of your site, click here. Our Vancouver SEO agency would love to speak with you about how our services will most benefit your business.


Christian Thomson
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Christian is one of Canada’s most sought-after digital marketing experts. He has taken Marwick from start-up to 18th Fastest Growing Company in B.C. (Source: Business In Vancouver Magazine). Well known for helping business owners navigate and dominate the digital landscape. Over the last 19 years, Christian has helped companies attract great customers using the latest in digital marketing. Christian was also the co-founder of CIMC, Canada’s largest digital marketing conference. Christian is also a professional surfer, representing Canada at the ISA World Games in France. When Christian isn’t growing Marwick, and Marwick’s clients he can be found traveling with his family.