There’s no need to look like that. You’re not alone.
Online marketing, internet marketing, social media this, social media that. Keywords, sitemaps, Panda updates, black hat SEO, deep link ratio, social reach, likes, follows, click-per-conversion, remarketing, G+ plus ones….so many buzz words it’s hard sometimes to know exactly where to turn when it comes to promoting your company online.
Here is the best place to start (assuming you have a website). Install or get access to your Google Analytics. Sounds really simple, but I’d say over the years only about 15% of business owners who come to us have access to all this rich (free) data and use it to reflect on marketing efforts, fix dead ends on their website and make good business decisions.
Google Analytics is free. If your website is WordPress you can even install a plugin to get it running.
If you are still stuck leave me a message below and I’ll do it for you, for free.
Now you have the information that underpins your online marketing it’s time to evaluate what is currently driving people to the website.
There are some great resources on how best to evaluate your current online marketing efforts. If you’ve got about an hour to kill (and approximately one bottle of good wine) then this is a great course to watch.
The next couple of blogs will cover what’s next in solidifying that foundation for an awesome online presence. If you have any questions let me know below and I’ll be happy to help!