How Your Customers Are Responding To Social Media In 2013
By Christian Thomson.
Are you wondering what your customers are thinking about social media in 2013? Times have certainly changed and so has the way your customer uses social networks.
In the same way people stopped noticing adverts on TV, especially with the ability to skip through them now; your customers are starting to see through the hard sell on social media.
Well now is the time (if you haven’t already) to stop using old school techniques once used in magazine, newspaper and TV advertising (one way conversation) and drop the hard sell and get to know your customers by engaging with them.
For more social media tips and advice stay tuned to this blog.
In the meantime here are 5 tips on what NOT to do!
- Listen first and never stop listening. Before your first tweet, search Twitter for people talking about your business and your competitors. Search using words that your prospective customers would say as well. For example, if you’re an accountant, use Twitter to search for people tweeting the words “need an accountant” in your town. You’ll be surprised how many people are already looking for you.
- Don’t tell your customers to like you and follow you, tell them why and how they should. Everywhere you turn, you see “Like us on Facebook” and “Follow us on Twitter.” Huh? Why? How? Give your customers a reason to connect with you on social networks, answering the question, “What’s in it for me?” and then make it incredibly easy to do so. Note the difference between these two calls to action: “Like my company’s page on Facebook” vs “Get answers to your social media questions at http://FB.com/marwick”
- Why ask questions? Wondering why nobody’s responding to your posts on Facebook? It’s probably because you’re not asking questions. Social media is about engagement and having a conversation, not about self-promotion. If a pizza place posts on Facebook, “Come on by, 2 pizzas for just $12,” nobody will comment, and nobody will show up. If that same pizza place posts, “What’s your favorite topping?” people will comment online– and then be more likely to show up.
- Share pictures and videos. People love photos. The biggest reason Facebook went from 0 to 1 billion users in 7 years is photos. Photos and videos tell stories about you in ways that text alone cannot. You don’t need a big production budget, either. Use your smartphone to take pictures and short videos of customers, staff, and cool things at your business, and then upload them directly to Facebook,Twitter and LinkedIn. A picture really is worth a thousand words – and a video is worth a thousand pictures.
- Spend at least 30 minutes a day on social media. If you bought a newspaper ad or radio ad, you wouldn’t spend 5 minutes on it or relegate it to interns. Plus, there’s a lot to learn, and every week, new tools and opportunities across social networks emerge. Spend real time each day reading and learning, listening and responding, and truly joining the conversation. The more time and effort you put in to social media, the more benefits your business will receive.