How Can I Increase My Website Visitors?

Christian Thomson

Christian is a British-born entrepreneur and founder of Marwick. For over 19 years, Christian has successfully helped businesses excel in digital marketing.

How Can I Increase My Website Visitors?

One of the most common questions we hear is “how can I increase my website visitors?” and let’s face it, it is one of the most important factors for any business. Creating a website and not doing any SEO or online marketing is the same as opening a restaurant and keeping the windows shut, not putting a menu outside or even having a sign above the door.

So when you’re look to increase your website traffic and you’re contacting a range of SEO companies make sure you speak to us first. We understand that the importance isn’t just tons of website traffic but instead high quality website traffic from people likely to buy from you.

What you should ask an SEO company before you hire them

Let’s look at a few 2013 based SEO tactics you need to be aware of when hiring a SEO company in Vancouver.

How well is the SEO company up to date on Google Updates?

In April of 2012, Google released an algorithm update known as the Penguin update. Not every webmaster suffered in this update, but those who participated in any of the following did:

  • Link Schemes (unrelated links and buying links)
  • Cloaking (hiding keywords by changing the font color to the same as the background color)
  • Keyword Stuffing (just like it sounds – excessive keyword density)
  • Duplicate content (content that is appearing on more than one site, almost word for word)

Website owners that participated in these things lost about 80% of their traffic overnight. If you think that’s bad an anticipated Google update later in 2013 will see the “Zebra” release which will analysis your social backlinks. If you’ve been buying in Facebook “likes” or Twitter “followers” be prepared to loss out in the same way websites lost out when they bought in cheap links.

When shopping around for SEO Services you may come across “set packages” which include vast link building. This is a good sign that their SEO is out of date. It’s quality not quantity.

Is Social Media part of the SEO Services on offer?

Make sure your SEO company understands that the trend is towards social backlinks. If you think of it from Google’s point of view they are trying to deliver the best content to the user. If a  page has been shared and liked by social media (by real people) then you the public are doing the hard work for Google by letting it know what is good content.

In case you’re wondering what the top 10 ranking factors are, they are:

  • Facebook shares
  • Number of backlinks
  • Facebook total
  • Facebook comments
  • Facebook links
  • Tweets
  • % of backlinks that are no follow
  • Keyword in Vanity URL (for example
  • % of backlinks with keyword
  • % of backlinks with stopwords

Google Adwords changed this year; did the SEO company strategy change with it?

With new devices coming out, Google adjusts their PPC module for advertisers. It used to be that you could set your ads to target desktops and mobile devices separately. It’s not the case anymore. Google has now thrown all of them together because they say that more searches are being done from mobile devices anyways.

This is especially important as a service provider running ads. You can adjust your bid to be higher when someone is searching and they’re closer to your location.

If a SEO Company Doesn’t Mention Google Authorship, Don’t Call Them Back!

Google is now allowing webmasters to ‘claim’ their content by adding a rel=author tag to our posts. You’ll need a Google + page to begin the process.

When someone searches and finds one of your posts in the SERP’s, they’ll see your picture next to your post. It’s great because it adds a personal touch to your posts.

The Benefits Of SEO And More

Using Marwick Marketing for your SEO needs means you’re serious about learning how to increase your website visitors. This means utilizing every possible avenue for success available to you. It requires understanding exactly how your specific business can take advantage of such possibilities as SEO (Search Engine Optimization) and guerilla marketing. It means understanding how social media marketing should be approached as it pertains to your particular marketplace. Should your business use Twitter to promote itself? Facebook? Google+? Do you need to put together a marketing strategy that combines the social media options available to your business in 2013? Marwick Marketing can help you design a marketing approach that will be unique to your business plans. They will work with you every step of the way, and they will be able to answer any questions you might have.

Marwick Marketing can also help you benefit from such marketing opportunities as Google Adwords. This is a powerful tool for search engine optimization. Google Adwords allows a business to use specific keywords pertaining to their business that will drive visitors to their website. Marwick Marketing knows how to get the very most out of this powerful marketing tool. Getting the most out of Google Adwords requires having not only a profound understanding of your specific market, but it also demands knowing what people are searching for on Google as it pertains to your specific market.

It’s all about getting the most online marketing value for your dollar.

A Powerful SEO Company

Training your employees to understand every facet of SEO is also important. Marwick Marketing understands this. As much as they understand the potential need to redesign your website to create something more engaging and user-friendly.

Don’t let your business falter because it’s not doing everything it can for ideal SEO. Discover what a quality SEO company can do for you. Find out what you can do to stand out in the crowd.

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