Using SEO (Search Engine Optimization) and improving your website’s SEO consistently is vital for its online success. Choosing the best SEO keywords is extremely important to this process. The good thing about properly executed SEO is that the work you do now will continually produce organic ranking results for you for a long time to come. Follow these steps to choose the best SEO keywords for your website.
Think about the subject of your business, not your brand name but what you would type if you were a customer. Write down all the keywords that you think people are most likely to use when searching for the information that you have. Get the opinion of other people such as friends, family and customers. Ask them what keywords they have used or think they would use to find your website.
Use a keyword tool that can give you more suggestions. Many free ones are available online, the most popular being Google’s Keyword tool. It will be able to tell you the keywords or phrases that are the most popular and likely to bring you the traffic you want. It will also let you know how strong the competition.
Find out what keywords your competition uses. Look for the keyword tags in the source code to find these keywords. To view a website’s keywords, while viewing the website in your browser click “Source” in your “View” menu. If that option is not available, then right click in a blank area of the website and click “View Source” from the menu that pops up.
Use a pay-per-click program with a small monthly budget if you can afford it. This will allow you to see how many impressions you are receiving from each keyword or phrase. After a few months, it should be obvious which search terms are the best for your website. Use this information to adjust your SEO keyword strategy to ensure people will be able to find your website through search engines.
Find a kick ass long-tail-keyword getting to the top of Google for “Dodge Ram” is going to be tough and expensive, getting to the top of Google for “Dodge Ram dealer Langley” is going to be easier and you’re more likely to have a better conversion rate on those users.
Google Suggestions can be a great source of long-tail keyword variations. Simply start typing your primary keyword into the Google search box and check out the variations Google suggests.
Longer-tail keywords that Google suggests are phrases people actually search for. You may not want to use them all but you will get a great indication of which search terms are popular. You’ll definitely uncover some surprising combinations.
The same principle applies as with Google Suggest; Related Searches appear at the bottom of the search engine result page, below the last organic result.
Keep in mind the suggestions may be somewhat personalized for your geographic location. You may also want to log out of your Google Account first to give you a better variation of public search results and not your own.
Christian is a British-born entrepreneur and founder of Marwick. For over 19 years, Christian has successfully helped businesses excel in digital marketing. Founded in 2012, Marwick has grown from a start-up to the 11th Fastest Growing Company in Canada in 2020 and expanded into the UK in 2019.