Updated July 30, 2020, 12:16 pm
If you have a blog on your site and are working on your Search Engine Optimization, then you have probably at some point asked yourself how long a blog post should be for Search Engine Optimization. You may have done some research already and found conflicting advice.
While it can be very appealing to have a specific number that can be pointed to as the perfect word count, there seems to be some disagreement on what that number should be. You may have heard that the absolute minimum is 300 words. Depending on how much you enjoy writing and how easily it comes to you, that might seem incredibly easy. At the other end of things, you might be discouraged to hear someone say that the ideal length is in the range of 2100 to 2400 words.
Let’s consider why you want a blog of a minimum length.
The purpose of your blog is to convey information of some sort. It may be a write up of a particular product or service that you are recommending, or it might be a how-to article intended to assist your readers with a problem that they have. It might be a discussion about an upcoming event, and sometimes you may simply be blogging to share your thoughts and feelings on a particular subject.
Whatever your goal is for your blog, you want to be sure that you have enough space to achieve it. If you are trying to convey complicated information, for example, you will likely find that 300 words are not enough.
In terms of SEO, however, you do have some other goals to keep in mind. Having a visitor arrive on your site only to bounce away in short order does not reflect well on their experience. Google will often assume that they were unable to find what they were looking for. In that regard, you want them to stay on-site for a time, and having a longer post will help ensure that this happens. This tells Google that they are receiving value from what you have written, and it also serves to help establish credibility and trustworthiness in their eyes.
Ultimately, while it can be fairly said that a blog should run at least 300 words, the main consideration is that you manage to convey the information that you intend to. It is better to have a shorter, but well-written blog than one which has been artificially inflated with redundancies or useless information to reach a specific word count. Writing an article of 8000 words or more might look impressive, but it will do you little good if no one will read it.
Rather than focusing on length, aim instead to accomplish other SEO best practices, such as proper backlinking, use of the right keywords, the addition of media-rich content (images, video, etc.), and recognition of authority on the topic.