Updated July 30, 2020, 12:16 pm
How long does SEO take? This is one of the most common questions we get asked as digital marketing professionals, and the answer is not a simple one.
Have you ever wondered how long it takes to see results from high-quality, consistent SEO work? A credible digital marketing agency will never guarantee you specific results within a certain timeframe, and there are many reasons for this. Let’s dive into 3 of the biggest reasons why “How long does SEO take?” is such a hard question to answer.
#1: Search engines are unpredictable.
Our job as digital marketers is to stay on top of trends and updates from search engines like Google. While we’re plugging away working towards our goals, we’re never told when or what search engine updates are going to happen. The best thing to do is continue working towards our goals, changing the strategy when needed.
#2: Your competition matters.
How much competition do you have out there, and are they well-optimized for the same keywords you want to rank for?
Say you have a keyword you’d like to rank for, but your competitors have already been working towards optimizing their websites for the same keyword for quite some time. It’s going to take longer to rank high for that keyword since your competition has been building trust with search engines like Google for longer than you have. The more competition you have for your target keywords, the more work you’ll need to put in to dominate the search result pages!
TIP: This is why it’s important to hire a marketing agency that not only focuses on those long-term strategy, high-volume keywords, but also focuses on keywords that are unique to you and will bring you traffic in less time.
#3: Changes take time to index.
One of the biggest challenges as a marketing agency is when you’ve made all the right moves and stuck to the strategy for months, but the search engines are taking time to index. It’s easy to get impatient and lose hope in the process, but giving it more time is necessary to see the impact SEO can have on lead generation and sales!
The good news is, once you start ranking for lower-volume keywords in a category, it gets easier and easier for you to rank for other, higher-volume keywords in the same category! The reason for this is because search engines like Google start to view you as a credible source in your area of expertise.
Search Engine Optimization takes time and is a long-term strategy, but as a general rule of thumb, you should start to see results within the first 3-6 months.