The world of marketing can be overwhelming and sometimes confusing. There are many channels for marketing your business, each with their own benefits and weaknesses. Marketing consultants can help very helpful in guiding your business through tough decisions and help you reach more customers while spending less. If you haven’t seen our new video, check it out below. It summarizes why marketing consultants and agencies can help your business grow!
A marketing plan and strategy is an essential component of every business. It is the basis on which you will reach interested customers and grow your business. You’re an expert in your field, and as marketing consultants, we are experts in marketing. Working together, we can help your business reach new heights. To describe how marketing consultants can help, we’ve broken down marketing process into four segments: Planning, Execution, Analysis and Optimization.
How a Marketing Consultant Can Help with Planning
Before any company dives into a marketing initiative, short and long term plans are needed. This initially begins with a discussion with a marketing consultant so that they can learn about your business and the industry in which you compete. Each industry is unique in terms of the marketing channels best for acquiring customers and the competitiveness of those channels. For example, Google Ads for real estate agents is much more competitive than a more unique service. Marketing consultants will be able to walk you through your industry dynamics in terms of marketing and help you craft a short and long term marketing strategy. Marketing consultants can also help fit this plan within your budget or recommend a budget for your realistic growth goals. Either way, a marketing consultant’s expertise is valuable in the planning stage!
How a Marketing Consultant Can Help with Execution
When it comes to executing the marketing strategy for your business, marketing consultants and their teams can help you spend less and reach more customers. Marketing consultants are knowledgeable and experienced in all tools of the trade, including Google Ads, social media management, responsive and optimized web design, search engine optimization, email marketing and more. By executing the marketing plan for your business, we help you spend less time figuring out these marketing tools, leaving you more time to focus on growing your business.
How a Marketing Consultant Can Help with Analysis
How do you know if the money your business spent on marketing was worth? How many new customers or leads did your business acquire? Marketing consultants can help you understand exactly where your budget was spent and how many customers the campaign brought in. With our data and analytics tools, we can provide deep insights and conclusions to help your business optimize its marketing budget. We can help determine what has been working and what hasn’t.
How a Marketing Consultant Can Help with Optimization
After analyzing the data acquired during the campaign, your marketing consultant can help optimize your marketing plan and budget going forward. Continuous optimization allows your marketing budget to get more efficient and effective over time. You will be able to reach more customers and make a more efficient use of your budget. Our marketing consultants are constantly tracking the effectiveness of every marketing campaign and make adjustments regularly. Our team also provides regular reports on the progress of the marketing campaigns. We believe it is important to be transparent with our clients and work together to build your business.
Get in touch with a Marketing Consultant at Marwick Marketing
Unsure where to begin? No worries at all, we can help with that. Our marketing consultants would love to learn more about you and your business. Send us an email, give us a call or schedule a meeting to get the ball rolling.
Christian is a British-born entrepreneur and founder of Marwick. For over 19 years, Christian has successfully helped businesses excel in digital marketing. Founded in 2012, Marwick has grown from a start-up to the 11th Fastest Growing Company in Canada in 2020 and expanded into the UK in 2019.