Updated July 30, 2020, 12:18 pm
Keeping your website at optimum performance can be one of the trickiest things for any business, big or small. A lot of time and energy needs to be spent on your website so it’s not only great but also grabs the attention of potential customers. Then there’s getting your website to a top-ranking search position for all of the keywords you focus your content on. And each time you post new content you likely want it to be indexed as fast as possible. Although your content needs to be top notch, getting people to see it can prove to be a difficult task. There is a lot of competition in SERP, and everyone wants their search traffic to be organic.
Organic search traffic is crucial if you want your website and business to grow. In fact, organic search traffic is the source of over half of all your sites traffic. If your site doesn’t show up in search results, how can you expect your business to do well? Google periodically releases updates to their search algorithm, just like last month.
Here was their statement on Twitter:
Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.
As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.
There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.
You may think if you want your site indexed by search engines like Google quickly, you need to put in some work to help. You can take the slow approach and wait for things to happen on their own, which can take weeks or months to notice, or you can be proactive and spend more time, energy and money increasing your conversion rate, promoting your content and making a name for yourself on social media.
We assume you want to do the latter, so we outlined three ways you can get your new content indexed as quickly as possible.
Make Social Media Accounts
This is a great place to start. Creating profiles on Facebook, Twitter and Instagram (depending on your brand and what would make the most sense) are crucial. Everyone is on social media, and it is the first place someone goes to when they want to know more about a business. Make sure you add links to your website on your social profiles and submit the URL’s of your social profiles to Google Webmaster Tools. This will help create engagement and the more conversation there is about your brand, the faster your pages will be indexed.
Submit Posts to Websites Like Reddit
This is an interesting idea. If you submit your new posts to sites like Reddit or even Digg they will be picked up by Google bots much faster. In Google, it will take a few days to be indexed, but one of the downsides may be that your URL will eventually fall down again unless your posts become popular. Social bookmarking sites like Reddit are clever ways to get your site indexed.
Google Webmaster Tool
Of course, this is the best way to get your website indexed. You will need a Google Webmaster Tools and Google Analytics account first. Submit your website, and you are good to go. When you create new content, go to the section entitled “Fetch as Google bot” enter your URL and click “Fetch” and when this is done you will want to click “Submit to Index.” The great thing about this is, is that you can submit up to 500 URLs per week.
If this is confusing, or you simply need help getting your website indexed fast, Marwick Marketing is here to help with all your digital marketing needs. Get in touch with us now!