Google Shopping is now live, and if you haven’t checked it out yet, you may want to do so. If you are unfamiliar with Google Shopping, you might even be wondering what it is (aside from what the name makes obvious).
Formerly known by names such as Google Product Search, Google Products, and Froogle, Google Shopping allows consumers to search online for products that they want, comparing prices across different vendors. Accessible from the web or their app, Google Shopping is free, requiring only that you possess a personal Google account.
Google Shopping offers a broad range of products, sourced from a variety of stores such as Walmart and Target. In fact, this strategy might prove highly beneficial for traditional retailers that have been suffering in the age of Amazon.
Users can select items from different retailers, but when it comes time to check out, a single click is all that is needed to pay for everything at once though you are likely to receive multiple packages when the orders arrive.
If you are on the web, simply make a search for your products on Google’s homepage, then click on the Shopping tab under the navigation bar to see your results. When using the app, it opens directly to the shopping homepage, allowing you to enter your search.
One nice aspect of Google Shopping is that you can shop with total confidence thanks to a Google-backed guarantee, which includes customer support 7 days a week and additional assistance should the order be late in arriving or if there is anything wrong with the shipment once received. The refund process is simplified, no matter which retailer provided the product.
Google makes it easy to identify which items can be purchased through Google Shopping. Simply look for the coloured cart icon within the image of the product or Select the Buy on Google filter. Qualifying orders that meet a retailer’s minimum order amount have free shipping available. Additionally, users will be able to see personalized recommendations and promotional offers on the Google Shopping homepage.
Some of the highlights of Google Shopping include:
- Lowest Price. Google Shopping helps you find the lowest prices and compares the total cost of your order versus online or local stores.
- Price Tracking. This feature allows users to tag items that they are interested in, receiving notifications when their prices drop, thus saving them money. Simply search for the item you want on Google, then go to the Shopping tab. Pick a result and scroll down until you find the “track price” toggle. Once you turn it on, Google will notify you if it goes on sale.
- Personalized recommendations. Consumers will receive shopping recommendations which are based on their shopping histories and even search histories.
- Online or local. Choose to buy online or pick up in-store. According to Google, they have mapped more than 2 billion items to local retailers.
- More capabilities will continue to be incorporated in order to enhance your shopping experience.
Google Shopping is a great means for staying competitive in the retail sector, allowing merchants to gain visibility. It will be an important factor in retail advertising on Google, so be sure to check it out, if your interested in hiring a Google Shopping specialist, make sure to get in touch!
Christian is a British-born entrepreneur and founder of Marwick. For over 19 years, Christian has successfully helped businesses excel in digital marketing. Founded in 2012, Marwick has grown from a start-up to the 11th Fastest Growing Company in Canada in 2020 and expanded into the UK in 2019.