Digital Marketing, Google, Search Engine Optimization

Google Patents: A Quick Overview of 3 Must-Knows for 2016

Christian Thomson
December 16, 2015  •   < 1

Updated July 30, 2020, 12:16 pm

Google often makes sudden changes and the best way to go along with these updates is to know how you can stay ahead of the game. Understanding the patents that Google is applying for perhaps is the best way. For 2016, outlined below are 3 patents and how they might impact search in the future.

Onsite And Offsite Trust

  • PageRank may be returning in one form or another.
  • This patent proposes to grow and expand on what they built with PageRank.
  • Trust in and out from the links on your site is important.
  • You biggest undertaking is to put emphasis on building trust and authority for all of your content.

The Use Of Structured Data For Deduplication

  • Google may have found a way to reduce duplicate content.
  • It uses a Schema markup that discerns what is relevant, and what isn’t.
  • Expand your knowledge on using schema markup and find the appropriate markup for your site.

Rich Content To Answer Queries

  • Keep in mind that users are looking for more comprehensive answers to their queries.
  • This patent aims to display results that are relevant to user’s questions.
  • Update your site with rich content as this would be a huge contributing factor to a website’s ranking next year.


For a more detailed and in-depth understanding of these patents and how they will affect you, please refer to


Christian Thomson

Christian is one of Canada’s most sought-after digital marketing experts. He has taken Marwick from start-up to 18th Fastest Growing Company in B.C. (Source: Business In Vancouver Magazine). Well known for helping business owners navigate and dominate the digital landscape. Over the last 19 years, Christian has helped companies attract great customers using the latest in digital marketing. Christian was also the co-founder of CIMC, Canada’s largest digital marketing conference. Christian is also a professional surfer, representing Canada at the ISA World Games in France. When Christian isn’t growing Marwick, and Marwick’s clients he can be found traveling with his family.