Google has invested a lot of resources into making the desktop and mobile experience better for consumers and business owners alike. Recent changes from Google show that the company is still thinking of ways to make “search” better. Last month, a test and a policy change from Google shows new desktop and mobile opportunities for marketers.
Google Location Reminders
Sometimes, people see things when searching from their desktop at home, but then the thing they were looking at slips their mind when they are out in public. Google is testing an ad feature (Google Location Reminders) that might help local advertisers use desktop PPC ads with greater success. Google Now users can now set reminders to visit a store the next time they’re in the vicinity, right from some AdWords ads. The tests of the new “Remind me when I’m nearby” automated extension were seen in the ads of several large retailers, including Macy’s, on desktop search results. These were first spotted by Jennifer Slegg at The SEM Post .
Clicking or tapping on a location-based store reminder brings up a Google Now card that shows a reminder is set to trigger when the user is near one of the retailer’s stores. Right now, the reminder feature in ads has only been seen in desktop ads.This feature will be extremely useful for local advertisers who are using desktop PPC ads. The reminders will give marketers a way to remind mobile consumers of something they showed interest in when they were in front of their desktop. Retailers can advertise their in-store specials on a desktop and have customers set a reminder for themselves when they happen to be nearby.