Digital Marketing, Google, Google Ads

Google AdWords click-to-text message extension is now LIVE

Christian Thomson
November 8, 2016  •   < 1


Updated July 30, 2020, 12:15 pm

Google’s test to bring text messaging to AdWords ads will soon be rolling out of beta.

Google has been testing click-to-text in AdWords search ads for several months now. Call extensions have been around for years, but the new message extensions give users another option to connect with businesses that will be especially appealing to the call-phobic and those aiming to avoid getting put on hold, listening to a list of menu options or waiting to get transferred in order to speak to the right person at a business.

When users click on a message extension or icon, their phone’s SMS app will launch automatically. This will provide an excellent way for customers to connect with companies from their cell device.

 


Christian Thomson
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Christian is one of Canada’s most sought-after digital marketing experts. He has taken Marwick from start-up to 18th Fastest Growing Company in B.C. (Source: Business In Vancouver Magazine). Well known for helping business owners navigate and dominate the digital landscape. Over the last 19 years, Christian has helped companies attract great customers using the latest in digital marketing. Christian was also the co-founder of CIMC, Canada’s largest digital marketing conference. Christian is also a professional surfer, representing Canada at the ISA World Games in France. When Christian isn’t growing Marwick, and Marwick’s clients he can be found traveling with his family.