Google’s test to bring text messaging to AdWords ads will soon be rolling out of beta.
Google has been testing click-to-text in AdWords search ads for several months now. Call extensions have been around for years, but the new message extensions give users another option to connect with businesses that will be especially appealing to the call-phobic and those aiming to avoid getting put on hold, listening to a list of menu options or waiting to get transferred in order to speak to the right person at a business.
When users click on a message extension or icon, their phone’s SMS app will launch automatically. This will provide an excellent way for customers to connect with companies from their cell device.