Updated July 30, 2020, 12:02 pm
The question above is akin to asking ‘how long is a piece of string?’ You can get infinite answer and they are all correct. We understand the Internet can be confusing. To help you out, we will list some of the key facts in relation to website visitors to enable you to articulate a better question which will lead to a goal and steps you can take (without any dollar costs).
Before we get started, you should have Google Analytics set up for your website – the industry standard for measuring traffic and data. Make a quick Google search and you will be able to find out how to get this installed in minutes.
Get On & USE Social Media
If you are not on social media currently, stop reading right now and set up a Facebook and Twitter account. These are the platforms you should be on, depending on your industry you should also get on other platforms.
It may seem like a big time waster doing social media but you can put aside time at the start of each week and plan your social media for the week using Hootsuite and Buffer. While this is automated, you need to ensure you are engaging with any interactions you receive ASAP. Leaving a page idle is worse than having no page at all – they simply think you are out of business.
There is no formula to what to post on Facebook as each business has different success. Once you have been active (daily) for a month look into the data Facebook provides and continue doing what is the most successful.
What Is Your Competition Doing
In all likelihood you will have numerous competitors to contend with. If not, your traffic may never increase as competition signals there is demand for the goods or services you are providing. We will assume you have competition in your niche.
Whether you should follow your competitions methods to gain more visitors is a tricky topic. If you are just starting out, the consensus is to follow your competitor’s methods of getting traffics as it’s proven. If they use Facebook – awesome, radio – awesome too just make sure you do it better than your competitors to catch the attention of your audience.
If on the other hand you are established in your niche and want to get established the advice from Gary Vaynerchuk who believes you should not pay attention to your competition. He says ‘If you copy the competition you are not able to crush them’.
When it comes to your competitors the strategy can change pending on your present situation.
Work With Those Who Can Align With
Working with your competition would not make sense, but using those with websites who are in the same industry but a different niche can be a win-win for both of you with visitors increasing for both parties. In Internet marketing, this is normally done via guest posts on their websites.
It is easier to describe with an example. Let’s say you have a website based on tea in Sri Lanka. You could approach a variety of businesses including those who manufacturer teapots, travel agencies who organize trips to tea plantations and even coffee based sites (they are not a direct competitor).
With a search you can get a list of companies with blogs on their websites. You can now look to approach them with a carefully crafted pitch that benefits their audience. With persistence they will accept and you will get a link back to your website generating more visits. You can also look into podcasts you can relate to and the norm is they let you promote yourself in some segment in the show.
Getting more visitors for your website is not easy but with consistency you can get exponential traffic growth with no money invested.