Digital Marketing, Website Design

Forget The 30 Second Elevator Pitch

Christian Thomson
January 13, 2013  •   2 min read

Updated July 30, 2020, 12:11 pm

Forget the 30 second elevator pitch to promote your company or brand.

[Internet Marketing]

By Christian Thomson.

When a customer clicks on your website you have about 4 seconds to get across your companies message and brand. There has been significant research into the “heat map” of a consumer’s eye as it scans over a homepage to decide if it is the right website for them. Typically speaking, in the same way we read books, the customer will follow an “L” shaped pattern like this heat map.

This is where you want your company slogan, strap line or at the very least a solid idea of what you offer. We’d suggest NOT having special offers, last minute deals or anything that could devalue the brand on the left hand side. At the end of the “L” is there a good follow on page? Like “Services”, “Contact Us” or like Expedia above a Book Now call to action?

Have a look at your own website and see how it fits the heat map.

As part of our Internet Marketing support we help companies get their website perfect for that user experience and also increase website traffice through a number of different Internet Marketing channels.

Including, but by no means limited to;

We provide Social Media Services including but not limited to:

  • Facebook Marketing
  • Youtube Marketing
  • Twitter Marketing
  • Pinterest Marketing
  • Tripadvisor Marketing
  • Google Plus Marketing
  • Google Plus Local Marketing

Christian Thomson

Christian is one of Canada’s most sought-after digital marketing experts. He has taken Marwick from start-up to 18th Fastest Growing Company in B.C. (Source: Business In Vancouver Magazine). Well known for helping business owners navigate and dominate the digital landscape. Over the last 19 years, Christian has helped companies attract great customers using the latest in digital marketing. Christian was also the co-founder of CIMC, Canada’s largest digital marketing conference. Christian is also a professional surfer, representing Canada at the ISA World Games in France. When Christian isn’t growing Marwick, and Marwick’s clients he can be found traveling with his family.