Google Ads for Vet Clinics

While Search Engine Optimization is an excellent means of improving your profile online, it takes time and effort. Sometimes, you will want more immediate results, and that is when Google Ads is right for you. Google Ads is a pay-per-click (PPC) platform. When used correctly, it can move you all the way to the top of Google’s SERPs. By targeting specific keywords and phrases such as “dentist” or “dentist near me” you can put your clinic right in front of the customer. Often, when a pet owner is searching for something, they have an immediate need. By targeting those keywords that they are most likely to use, you can connect with them right when they need you most. For example, if someone has a pet that is ill, they might input something like “sick dog.” This gives you a strong advantage when advertising, and if your clinic’s website is the first they come across when they are ready to take action, they are unlikely to keep looking. By tapping into the power of digital marketing, you can bring yourself new clients and help your practice grow. Contact us today and let us show you everything that digital marketing can do for you.

Random Fact:
The average cost per click for “Vet Clinic” in Canada is $1.89 and in the USA is $2.03.​

What Can Google Ads Do For Your Vet Clinic?

Drive Website Traffic

Hyper granular keyword and location targeting means you’ll have full control over where, when and how your ads are served. Quickly test new services, and ramp up your most profitable campaigns.

Build Brand Awareness

Serve laser focused ads to your local target market wherever they are online, with the power of the Display network.

Targeted Follow Ups

Are you seeing high numbers of users come to your website, but not convert into new clients? Remarketing can help keep you top of mind, with focused follow up campaigns for non converting users.

Social Media for Vet Clinics

Social media is a ubiquitous part of everyday life. On average, people will use social media for 144 minutes every day. Many will use it much more than that. With so many eyes on platforms like Facebook, Instagram, and others, you have an unprecedented opportunity to connect with your audience.

When choosing a vet, pet owners need to feel secure in their choice. They will want to deal with someone who is highly knowledgeable and competent. They will also want to know they are entrusting the well-being of their pet to someone who truly cares.

Social media allows you to show clients exactly who you are before they ever even meet you. Your social media accounts allow you to show the atmosphere, attitude, and culture of your clinic. You may wish to post cute pictures or funny videos. The internet is well-known for its love of a cat and funny pet videos, and this could be a perfect fit for your clinic. You can also share important information with your audience, quickly and easily. Is there something that pet owners in your area need to be aware of? Do you want to remind them not to leave their dog in the car on a hot day?

You can easily use your social media accounts to educate and inform clients. This helps to establish you as an authority in your field, leading to a sense of trust and confidence. Share articles from your blog, and those who read them can follow the link back to your website, increasing your traffic. Alternatively, some might prefer to contact you through Messenger or other options.

Your followers will know that you are the one to turn to when they need a vet, want information, or maybe just want to enjoy pictures of cute animals.