Roofing companies can face some challenges that many other companies do not. While it is certainly possible that they might have repeat customers, roofing is not a service that a customer needs on a regular basis.
But because customers are investing in a service that they expect to last for many years—and which literally puts a roof over their head—they want to be sure that they are hiring the right company, with the skill and professionalism to get the job done right.
Why Choose Digital Marketing
Often, roofing companies lack the same sort of visibility that other companies possess. Some may completely eschew digital marketing altogether and continue to rely upon traditional methods and word-of-mouth advertising.
While this can certainly work and might even prove effective in some cases, the fact is that the roofing industry is becoming more competitive and your company will require new methods to prosper and grow. If your company has been neglecting its online presence, now is the time to take action.
Digital marketing can help your company generate leads, reach a wider audience, and find more jobs in a cost-efficient and easily measurable manner. The chart below is from Google Trends and show’s the increase in people searching for a roofing company on Google has increased year after year, a true sign that your next customer is using Google to find the right roofing company. If you’re not top of Google you will be losing business.
Search Engine Optimization for Roofing Companies
Some customers in search of goods and services may still make decisions based on print media or radio and television ads, but most will do their research online. The unfortunate reality, however, is that when they punch in their search terms and receive suggestions from Google or another search engine, they will invariably click on one of the top 3 links, and essentially ignore the rest.
Because the top results on the Search Engine Results Page (SERP) are the ones that get all the attention, it is vital for your company to occupy one of those spots, but how do you do that?
Search Engine Optimization, or SEO, involves bringing new and better traffic to your website by improving your ranking in Google and other search engines and gaining more organic visitors. SEO does not rely upon one single tactic to improve your position, but rather it is a series of changes and optimizations that work to continually enhance your site and make it more appealing to search engines in general and Google in particular. Search Engine Optimization is never really finished and is more of an ongoing process.
There are more than 40,000 Google searches taking place every second, and each month approximately 60,500 searches for “roofing companies” are made. Knowing that these searches focus on the top 3 results offered to them by search engines should motivate you to reach those positions.
Google rates sites in a variety of different ways, but always with an eye toward excellent user experience. Ensuring that your site is fast, responsive, attractive, and easy to navigate is the goal of good SEO.
Google Ads for Roofing Companies
Search Engine Optimization is an ongoing effort, and while it is highly effective, it does take some time. There may be occasions when you feel that you need more immediate results. In these cases, Google Ads is an excellent option.
Google Ads can launch you quickly to the top of Google’s SERPs. This pay-per-click platform involves targeting high-performing keywords to ensure that when someone enters those search terms, you will be in the coveted top position. While SEO is the cornerstone of your online efforts, Google Ads can bring you quick results when you want them most.
Digital marketing is an excellent means of creating leads for your business and helping your company grow. Contact us today to learn about all the benefits a digital marketing campaign can provide.
