Digital Marketing for Pharmaceutical Companies - Marwick Marketing

Digital Marketing for Pharmaceutical Companies

  • Premier Google Partner Agency for Pharmaceutical Companies
  • Facebook Marketing Partner for Pharmaceutical Companies
  • Search Engine Optimization for Pharmaceutical Companies
  • Google Ads Management for Pharmaceutical Companies
  • Social Media Management for Pharmaceutical Companies

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Whether you call it digital marketing, online marketing, or internet advertising, marketing your company online is an excellent means of connecting with clients, especially for the pharmaceutical industry, which must operate under strict regulation.

Although digital marketing has the same goal as any other type of marketing, it differs in its approach by reaching out to an online audience in a highly efficient and effective manner.

Why Choose Digital Marketing?

Traditional marketing can be quite expensive, and measuring its results can take some time, meaning that when you finally see whether your ad campaign is working for you or not, you have likely already made a sizable investment. Digital marketing, on the other hand, is not only cost-effective but also easily measurable.

Every year, consumers are spending more time online, making it a perfect place to connect with them. For many businesses, there is also the benefit of knowing that clients are actively looking for them, whereas with traditional marketing, you are paying to put your ad in front of large numbers of people who are not currently in need of your products and services.

This isn’t to say that traditional marketing has no place, but digital marketing helps you reach a more targeted audience that is more likely to take immediate action to meet their needs.

Search Engine Optimization for Pharmaceutical Companies Digital Marketing for Pharmaceutical Companies

When it comes to digital marketing, one of the most important components in Search Engine Optimization or SEO. This is the process of raising your site’s ranking and position on the Search Engine Results Page (SERP).

When a user is seeking information online and enters their search terms, Google and other search engines will do their best to provide them with the most relevant and high-quality results, listing them first, followed by progressively less relevant links. Although the first several pages of results may be appropriate to the user’s search, it is the top three results that receive the vast majority of clicks, particularly when the user is ready to take action regarding their needs.

Because of this, having your site appear further down among the results signifies that not only does Google not place as much value on your site as it does on others, but potential clients are almost certain to overlook you in favor of competing sites.

Google users conduct more than 3.5 billion searches every day, and each month the term “pharmaceutical” is searched for more than 157,000 times globally and 5,900 times a month in Canada. Variations such as “pharmaceutical companies near me” add several thousand more searches. Clearly, people are searching for your business, and Search Engine Optimization is a means of ensuring they find you quickly and easily.

Simply put, SEO gets you noticed.

Google Ads for Pharmaceutical Companies

Your efforts with SEO and social media will pay off in time, with a little effort. There may be occasions, however, when you feel that things are not progressing as quickly as you would like. While SEO is an excellent means of driving traffic and gaining visibility, it does so as it builds momentum. If you feel that you need more immediate, short-term results, then Google Ads may be right for you.

Google Ads is a platform that operates on a pay-per-click (PPC) basis. When you use it correctly, it can catapult you to the top of the SERP. Targeting specific keywords related to your industry and which users would input when using Google, you make yourself highly visible, appearing at the top of the page, right in front of the user’s eyes.

This can give you the immediate boost that you are seeking while allowing SEO and other methods the time they need to build toward more lasting effects.

If you have not yet put the power of digital marketing to use for your pharmaceutical company, now is the time to start. Contact us today and we will be happy to show you what digital marketing can do for you!

 

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Social Media for Pharmaceutical Companies

Social media is everywhere. One can hardly go 10 minutes without seeing someone on their phone, reading, posting, sharing, or some combination of all three. The average person uses various social media platforms for more than 2 hours each day.

The thought of using social media to promote your business may not be the first to cross your mind. After all, while most other businesses have taken to one or more platforms to promote and sell their products directly to consumers, as a pharmaceutical company, that is not an option for you.

However, you can still make excellent use of social media to inform your audience about new research and upcoming products. While this may not generate sales, it aids in not only educating your followers, but in helping them to become familiar and comfortable with your products.

Posting regularly on social media comes with a variety of benefits. Posting new content regularly allows you to build your image and brand recognition. Video, in particular, is a great way to connect with consumers in order to keep them up to date with new developments or answer their questions concerning existing products. For example, you could create Q&A posts where they are free to ask anything, and all your posts can bring readers directly to your site, increasing your traffic.

Best of all, when social media users find something that they find useful or interesting, they are often in the habit of sharing it, meaning that your efforts will reach an even wider audience through your followers.

This interaction also serves to create a sense of trust, which consumers want to feel, particularly in matters concerning their health or that of a loved one.

A More Efficient Option

As mentioned above, more traditional means of marketing can be quite expensive. Printing flyers, inserts, or other mailings is not cheap, and you may never know if the recipient is one likely to have an interest in your product.

Digital marketing, by its very nature, appears before those for whom it is relevant. Tailoring your advertising efforts appropriately means that you will be reaching those more likely to need your products and being online also means that you are able to be seen worldwide. Traditional marketing has geographic limits.