Whether you call it digital marketing, online marketing, or internet advertising, marketing your company online is an excellent means of connecting with clients, especially for the pharmaceutical industry, which must operate under strict regulation.
Although digital marketing has the same goal as any other type of marketing, it differs in its approach by reaching out to an online audience in a highly efficient and effective manner.
Why Choose Digital Marketing?
Traditional marketing can be quite expensive, and measuring its results can take some time, meaning that when you finally see whether your ad campaign is working for you or not, you have likely already made a sizeable investment. Digital marketing, on the other hand, is not only cost-effective but also easily measurable.
Every year, consumers are spending more time online, making it a perfect place to connect with them. For many businesses, there is also the benefit of knowing that clients are actively looking for them, whereas with traditional marketing, you are paying to put your ad in front of large numbers of people who are not currently in need of your products and services.
This isn’t to say that traditional marketing has no place, but digital marketing helps you reach a more targeted audience that is more likely to take immediate action to meet their needs.
Search Engine Optimization for Pharmaceutical Companies
When it comes to digital marketing, one of the most important components in Search Engine Optimization or SEO. This is the process of raising your site’s ranking and position on the Search Engine Results Page (SERP).
When a user is seeking information online and enters their search terms, Google and other search engines will do their best to provide them with the most relevant and high-quality results, listing them first, followed by progressively less relevant links. Although the first several pages of results may be appropriate to the user’s search, it is the top three results that receive the vast majority of clicks, particularly when the user is ready to take action regarding their needs.
Because of this, having your site appear further down among the results signifies that not only does Google not place as much value on your site as it does on others, but potential clients are almost certain to overlook you in favour of competing sites.
Google users conduct more than 3.5 billion searches every day, and each month the term “pharmaceutical” is searched for more than 157,000 times globally and 5,900 times a month in Canada. Variations such as “pharmaceutical companies near me” add several thousand more searches. Clearly, people are searching for your business, and Search Engine Optimization is a means of ensuring they find you quickly and easily.
Simply put, SEO gets you noticed.
Google Ads for Pharmaceutical Companies
Your efforts with SEO and social media will pay off in time, with a little effort. There may be occasions, however, when you feel that things are not progressing as quickly as you would like. While SEO is an excellent means of driving traffic and gaining visibility, it does so as it builds momentum. If you feel that you need more immediate, short-term results, then Google Ads may be right for you.
Google Ads is a platform that operates on a pay-per-click (PPC) basis. When you use it correctly, it can catapult you to the top of the SERP. Targeting specific keywords related to your industry and which users would input when using Google, you make yourself highly visible, appearing at the top of the page, right in front of the user’s eyes.
This can give you the immediate boost that you are seeking while allowing SEO and other methods the time they need to build toward more lasting effects.
If you have not yet put the power of digital marketing to use for your pharmaceutical company, now is the time to start. Contact us today and we will be happy to show you what digital marketing can do for you!