If there is one great advantage that clothing stores have, it’s the simple fact that – for the most part – everyone wears clothes. This gives you a massive audience. On the other hand, there is tremendous competition as well, which means that being successful and growing your business will require being out in front of your audience where they can see and hear you. Digital marketing is how that’s done.
Digital marketing is a multi-faceted approach to putting eyes on your business so that consumers know who to turn to when they need or want new clothes. Whether your focus is athletic wear, daily attire, or something more formal, your business will benefit from the results that digital marketing can bring you.
What’s So Great About Digital Marketing?
All marketing is the same, right?
Not exactly. Digital marketing has a variety of strengths that other forms of marketing do not. For example, radio advertising can be quite effective when done right, but when compared to a more visual medium, its shortcomings become clear.
The average Canadian goes online every day, often for several hours. This time is spent across multiple activities such as reading emails, communicating with friends and family, watching videos, doing research on various interests, and of course, shopping.
Canadians are expected to spend $52.04 billion in 2020, representing a 20.7% jump in just one year. Effective digital marketing can increase your share of that increase, positioning you for greater success through not only this year but in the years that follow.
The chart below from Google Trends show’s the steady demand on people looking for “kids clothes” peaking each year in Spring and Fall.
Search Engine Optimization for Online Clothing Stores?
Digital marketing is made up of several components working together to bring greater visibility to your business. After all, no matter what industry you are in, success will be measured by customers, and getting new customers means they need to be able to find you.
A large portion of digital marketing, and one which you may have already heard, of centers on Search Engine Optimization (SEO). This is a process of developing and improving your website in such a way that you will perform better on the Search Engine Results Page (SERP).
When searching on Google, or any other search engine, users will enter one or more words related to what they are seeking. For example, they might enter terms such as “formal wear,” “wedding dress,” or “swimsuit.” The search engine will provide a list of results that hopefully correlate well to what the user needs, but that is just the beginning.
Google, in particular, stresses the user experience. They want to provide users with a website that is not only highly relevant but which also offers the highest quality content and meets several other criteria. Load speed is one factor that they will consider since the average user will very quickly leave a website if they feel it is not loading fast enough. Every second that your page needs to load sees more users click away to another site.
Google weighs all these factors to determine where they will place you in the SERP, knowing that users will typically only choose the top three results. Just as a slow-loading page will cause users to leave your site, having your site ranked below the top 3 greatly reduces the chances of a user visiting it in the first place.
Some of the tools used to assess, monitor, and improve your site are provided by Google, such as:
- Google Search Console
- Google AMP
- Google Analytics
- Google Speed Test
- Google My Business
- Google Tag Manager
- Google MAPS address verification
Using these and more, we will review all of the factors that affect your ranking and work to improve them, increasing the likelihood of your site being featured at the top of the results page, thus bringing you more traffic. This could involve some relatively simple tweaks, revamping your site, and making changes to content.
Search Engine Optimization is a fantastic means of bringing people to your site, but it is not the only way to do so. Many businesses are making exceptional use of social media to raise their profile and build their brand.
Today, social media is almost inescapable without conscious effort, and it has grown far beyond its original purpose of simple communication. Platforms like Facebook and Instagram have become excellent showcases for online businesses.
Consumers like to deal with brands that are familiar and in which they can place their trust. By engaging with your target audience on social media, you have the opportunity to connect with them in a way that meets both of those criteria.
Your Facebook business page offers you the ability to introduce new products, share information about promotions, answer client questions, and much more. Producing creative, high-quality posts can result in multiple shares, extending your reach far beyond your regular followers, and they can also lead your fans back to your website where they can learn more or make purchases.
Why is Digital Marketing Better?
While traditional marketing still has a host of uses, digital marketing connects you to your audience in a way that is effective and cost-efficient. Many traditional ad campaigns can be very expensive, while also being hard to measure. Print ads, for example, may reach many people, but they aren’t necessarily the audience you are looking for. Digital marketing, on the other hand, can precisely target your ideal clients. Many of them are already looking for you, and digital marketing simply allows them to find you quickly and easily.
In addition, your digital marketing campaign provides easily understood feedback almost immediately, allowing you to make changes to your approach as necessary, something that can be very hard – or very expensive – to do with traditional marketing.
Whatever your needs or goals for your online clothing store, digital marketing can help. Contact us today to learn more about all the ways digital marketing can help your business.