Mortgage brokers work with customers to find them the very best interest rate and terms for a mortgage. Researching the latest interest rates and loan terms is an essential part of a mortgage broker’s job of securing the best rates for customers. A mortgage broker needs a steady flow of leads to stay busy. Most leads will come from referrals but savvy mortgage brokers are taking advantage of digital marketing services to fill their marketing and sales pipeline with hot leads.
You can see from this Google Trend chart that people are increasingly using Google to find a mortgage broker near them. By being top of Google (either by Search Engine Optimization or Paid Ads, like Google Ads) you’ll connect with more leads than other mortgage brokers in your area. This is something Marwick Marketing can help you with.
Search Engine Optimization For Mortgage Brokers
The search term “Mortgage Broker” is searched 18,000 times in the USA and just under 10,000 times a month in Canada. That’s 10,000 people a month looking for what you do!
If your website is ranked 1st, 2nd, or even 3rd you’ll get this website traffic coming to your website. So how do we do it?
The process of Search Engine Optimization (SEO) for a Mortgage Brokers website is well defined at Marwick Marketing. We work to ensure we follow Google’s own gold standard of optimization. Items like improving the loading time of your website, ensuring the website is secure, creating valuable and unique content are some areas our SEO campaigns cover.
Google Ads For Mortgage Brokers
Google Ads achieves the same result as Search Engine Optimization (SEO) however instead of working and improving the website we advertise to people in a specific location, like your local city. These people must be searching a keyword you want your Google Ad to show for. For example “Mortgage Broker” or “Best Mortgage Rates” we can then bid on the top position and you only pay when a potential customer clicks on the advert, hence the name pay-per-click.
The cost per click for the search term “Mortgage Broker” in Canada is on average $1.79 and in the USA the average cost per click is $1.87. Running both a Search Engine Optimization (SEO) and Google Ads campaign will give you the best of both worlds in increasing your lead flow, and ultimately your revenue as a mortgage broker.
To see how we can help your business grow contact us today and we will show you the potential to increase your leads for your mortgage brokerage today!