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Welcome to Marwick Marketing – a leading digital marketing agency who specialize in providing high impact digital marketing for mortgage brokers and real estate industry professionals across Canada and North America.

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Digital Marketing For Mortgage Brokers

Over the last 10 years, we’ve helped dozens of mortgage brokers and real estate industry professionals to attract new leads online with tried and tested digital marketing solutions tailored specifically to the mortgage and real estate industry.

As a mortgage brokerage, consistently being able to find new leads online is crucial to your business growth. 

Whilst word of mouth and return business is great, the reality is that the lifeblood of most brokerage is new clients and first time deals. Whether that’s attracting new first time buyers, or being recognized as a trusted advisor to existing mortgage holders looking to renew or refinance – digital marketing has the power to help your brokerage stand out from the crowd.

With interest rates climbing and many mortgage borrowers who took out loans in the early stages of the pandemic now crossing over their trigger rates, the next few years look set to be a very different economic environment that will have huge effects on the types of mortgages people are looking for and the products that are available to help them.

The mortgage brokers that stand to do the best over the coming years are the brokerages who understand how these rate changes effect the mortgage products people are looking for, but more importantly, who also reflect that in their online marketing efforts.

This pivot in the mortgage industry will have huge impacts, and will change the types of keywords customers are typing into major search engines like Google. The intent of those searches will change, the volumes of people looking for different keywords will change, and the success of your brokerage over the coming years will lay with your ability to connect with those customers at the right times, via the right channels with the right messaging.

Rising interest rates create a massive opportunity for refinancing products, innovating and alternative financing solutions for struggling first time buyers who are being stress tested at unprecedented levels, and variable rate mortgage holders who are finding themselves suddenly paying less and less off their principles and un-wantingly extending their amortization.

Partnering with the right digital marketing agency who specialize in the mortgage and real estate industries, and who truely understand these changes and challenges, and the opportunities they bring, will help your mortgage brokerage grow strategically over the coming years.

So contact the Marwick Marketing team today to see how we can help your business.

Ready To Get Started?

Find a time that works for you, and book a Discovery Call today.

Proven Mortgage Industry Marketing Solutions

How We Do It

Mortgage brokers work with customers to find them the very best interest rate and terms for a mortgage. Researching the latest interest rates and loan terms is an essential part of a mortgage broker’s job of securing the best rates for customers. A mortgage broker needs a steady flow of leads to stay busy. Most leads will come from referrals but savvy mortgage brokers are taking advantage of digital marketing services to fill their marketing and sales pipeline with hot leads.

You can see from this Google Trend chart that people are increasingly using Google to find a mortgage broker near them. By being top of Google (either by Search Engine Optimization or Paid Ads, like Google Ads) you’ll connect with more leads than other mortgage brokers in your area. This is something Marwick Marketing can help you with.

Search Engine Optimization for Mortgage Brokers

The search term “Mortgage Broker” is searched 18,000 times in the USA and just under 10,000 times a month in Canada. That’s 10,000 people a month looking for what you do!

If your website is ranked 1st, 2nd, or even 3rd you’ll get this website traffic coming to your website. So how do we do it?

The process of Search Engine Optimization (SEO) for a Mortgage Brokers website is well defined at Marwick Marketing. We work to ensure we follow Google’s own gold standard of optimization. Items like improving the loading time of your website, ensuring the website is secure, creating valuable and unique content are some areas our SEO campaigns cover.

Top Rated Digital Marketing Agency

4.9/5 from over 100 reviews!

Graham Wilson
Graham WilsonCEO @ Life Support Group
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"Amazing team at Marwick Marketing - job well done! Fast, responsive, innovative and reliable. Quality service, attention to detail. Recommend above any other SEO firm in Canada or the UK for top quality results."
Tyson Nicholson
Tyson NicholsonSunly.ca
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"Markwick has done a phenomenal job at both PPC and SEO. They have been able to work with me in a small market ensuring targeting was on point to allow me to get the right visitors. This led to great conversion rates. Within a week for PPC they were able to reduce my cost per lead and increase the amount of leads (which were all relevant leads too!)."
Angie Wahi
Angie WahiMcQuarrie
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"I have been working with the team at Marwick for over 6 months and after unsuccessful attempts to work with some other local agencies, I am pleased to have found the team at Marwick. They are extremely agile, responsive, and have helped pivot the companies entire digital marketing strategy with great results in just a few short months...all while developing and launching a brand new custom website too!"

Google Ads for Mortgage Brokers

Google Ads achieves the same result as Search Engine Optimization (SEO) however instead of working and improving the website we advertise to people in a specific location, like your local city. These people must be searching a keyword you want your Google Ad to show for. For example “Mortgage Broker” or “Best Mortgage Rates” we can then bid on the top position and you only pay when a potential customer clicks on the advert, hence the name pay-per-click.

Running both a Search Engine Optimization (SEO) and Google Ads campaign will give you the best of both worlds in increasing your lead flow, and ultimately your revenue as a mortgage broker.

To see how we can help your business grow contact us today and we will show you the potential to increase your leads for your mortgage brokerage today!

Random Fact

The cost per click for the search term “Mortgage Broker” in Canada is on average $1.79 and in the USA the average cost per click is $1.87.

What Can Google Ads Do For You?

Drive Website Traffic

Hyper granular keyword and location targeting means you’ll have full control over where, when and how your ads are served. Quickly test new services, and ramp up your most profitable campaigns.

Build Brand Awareness

Serve laser focused ads to your local target market wherever they are online, with the power of the Display network.

Targetted Follow Ups

Are you seeing high numbers of users come to your website, but not convert into new clients? Remarketing can help keep you top of mind, with focused follow up campaigns for non converting users.

Ready To Get Started?

Find a time that works for you, and book a Discovery Call today.

Call: 604-337-2980