Over the last 10 years, we’ve helped dozens of mortgage brokers and real estate industry professionals to attract new leads online with tried and tested digital marketing solutions tailored specifically to the mortgage and real estate industry.

As a mortgage brokerage, consistently being able to find new leads online is crucial to your business growth.

Whilst word of mouth and return business is great, the reality is that the lifeblood of most brokerage is new clients and first time deals. Whether that’s attracting new first time buyers, or being recognized as a trusted advisor to existing mortgage holders looking to renew or refinance – digital marketing has the power to help your brokerage stand out from the crowd.

With interest rates climbing and many mortgage borrowers who took out loans in the early stages of the pandemic now crossing over their trigger rates, the next few years look set to be a very different economic environment that will have huge effects on the types of mortgages people are looking for and the products that are available to help them.

The mortgage brokers that stand to do the best over the coming years are the brokerages who understand how these rate changes effect the mortgage products people are looking for, but more importantly, who also reflect that in their online marketing efforts.

This pivot in the mortgage industry will have huge impacts, and will change the types of keywords customers are typing into major search engines like Google. The intent of those searches will change, the volumes of people looking for different keywords will change, and the success of your brokerage over the coming years will lay with your ability to connect with those customers at the right times, via the right channels with the right messaging.

Rising interest rates create a massive opportunity for refinancing products, innovating and alternative financing solutions for struggling first time buyers who are being stress tested at unprecedented levels, and variable rate mortgage holders who are finding themselves suddenly paying less and less off their principles and un-wantingly extending their amortization.

Partnering with the right digital marketing agency who specialize in the mortgage and real estate industries, and who truely understand these changes and challenges, and the opportunities they bring, will help your mortgage brokerage grow strategically over the coming years.

So contact the Marwick Marketing team today to see how we can help your business.

Google Ads for Mortgage Brokers

Google Ads achieves the same result as Search Engine Optimization (SEO) however instead of working and improving the website we advertise to people in a specific location, like your local city. These people must be searching a keyword you want your Google Ad to show for. For example “Mortgage Broker” or “Best Mortgage Rates” we can then bid on the top position and you only pay when a potential customer clicks on the advert, hence the name pay-per-click.

Running both a Search Engine Optimization (SEO) and Google Ads campaign will give you the best of both worlds in increasing your lead flow, and ultimately your revenue as a mortgage broker.

To see how we can help your business grow contact us today and we will show you the potential to increase your leads for your mortgage brokerage today!

The cost per click for the search term “Mortgage Broker” in Canada is on average $1.79 and in the USA the average cost per click is $1.87.

What Can Google Ads Do For You?

Drive Website Traffic

Hyper granular keyword and location targeting means you’ll have full control over where, when and how your ads are served. Quickly test new services, and ramp up your most profitable campaigns.

Build Brand Awareness

Serve laser focused ads to your local target market wherever they are online, with the power of the Display network.

Targeted Follow Ups

Are you seeing high numbers of users come to your website, but not convert into new clients? Remarketing can help keep you top of mind, with focused follow up campaigns for non converting users.