digital marketing for mental health professionals

Digital Marketing for Mental Health Professionals

Digital Marketing for Mental Health Professionals

Is your pipeline leaking customers?

digital marketing for mental health professionals

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Proven Mental Health Marketing Solutions: How We Do it

For many years now, efforts have been underway to destigmatize mental health issues. Advertising designed to inform and educate the public about the realities of mental illness and addiction has appeared over a variety of media, allowing valuable discussions to take place and encouraging those who need help to seek it out without fear of judgment.

Each year in Canada, addiction and mental health problems are experienced by 1 in 5 people, and approximately 8% of adults will deal with major depression during their lifetime. Mental illness can affect anyone, with no restrictions based on age, culture, education, or income. In fact, almost 50% of the population will have experienced mental illness by the time they reach the age of 40.

Work remains to be done, however, as many still perceive those with addiction or mental illness as dangerous and unpredictable. According to Patrick W Corrigan, PsyD, the stigma of mental illness remains and is “in the same category as racism and sexism. It permeates all of society and affects people at all levels.”

All of this means that as a mental health professional, there are many people who could benefit from your service, but are they finding you? Are your services easily accessible to those who need them? Digital marketing is the best means of ensuring that they are.

Search Engine Optimization for Mental Health Professionals

Search Engine Optimization (SEO) is a continual process that aims to improve your online profile, allowing your business to rank higher in the search engine results pages (SERP). It is possible to have a highly informative, well-constructed webpage for your business, and never have it be seen simply because you rank outside of the top three search results.

The keyword “Psychiatrist” is searched over 495,000 times globally every month, 20,000 times a month in Canada, and 274,000 times a month in the USA. That’s a lot of people looking for mental health professionals.

Having your webpage be attractive to Google and other search engines will help your ranking improve, and accomplishing this is what Search Engine Optimization is all about. The more highly Google thinks of your site, the higher it will be rated. The question then becomes how to get Google to like your website. For Google, just like your practice, the emphasis is on the user or client.

A quick, responsive website is important for ranking well in Google, particularly when it comes to mobile devices. A page that takes more than 3 seconds to load can lose up to 53% of users as they bounce away to other sites. Other considerations for ranking well include your site’s ease-of-use and of course, the quality of your content.

Digital marketing goes beyond just your website, however.

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