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digital marketing for IT companies
  • Industries Served

Digital Marketing for IT Companies

  • Industries Served

Digital Marketing for IT Companies

Is your pipeline leaking customers?

digital marketing for IT companies

Find More Clients & Grow Your IT Company With Canada's Premier Google Agency

We provide high impact digital marketing services for IT companies across Canada and North America.
If your goal is to:

  • Attract More Leads Online
  • Build Local Awareness
  • Increase Targeted Traffic To Your Website
  • Improve Your Market Share
  • Expand To New Markets
  • Grow Your IT Company

… then we can help.

Whether you’re a small local IT support company, or a nation wide IT services provider, we can help you grow.

Ready to hear more?

Contact us today and one of our digital marketing specialists will be in touch.

  • Contact Us

Speak to the digital marketing Experts Today

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Trusted by Businesses Across Canada

No Long-Term Contracts

Services

Our Digital Marketing Services for IT companies

Proven IT Company Marketing Solutions

As a full service digital marketing agency, we’ve assembled a team of industry specialists across all marketing channels you can imagine. Our approach to digital marketing for IT companies and across all industries, is bespoke, multi channel and always data driven. With a strategy rooted in data, and backed by over a decade of experience, our insights drive real and measurable results. But don’t just take our word for that. By all means, go and take a look through our case studies, or check out our client feedback and testimonials. Ready to hear more about why are IT company digital marketing solutions are so effective? Let’s dive in.

Search Engine Optimization for IT Companies

SEO for IT companies is tough.

In most major cities, competition is intense, and growing every day.

In order for SEO services for your IT company to be successful, it’s important that your marketing agency has the right process.

So how do we design and execute a reliable and scalable SEO campaign for IT companies across Canada?

Our Process

Over the years, we’ve honed and developed a repeatable, reliable SEO process that just works.

Don’t take our word for that. Head over and check out our case studies or our reviews on Google or Clutch, or just search for us on Google and see what our real clients have to say about their experiences working with us and the results we drive.

Our SEO services for IT companies follow the exact same process and framework we use for all of our SEO campaigns, and it’s one that’s proven to be successful hundreds of times over.

Transforming Your Digital Footprint with Precision: Initial SEO Audit and Strategy Kickoff

At Marwick Marketing, we understand that the digital landscape is constantly evolving, and staying ahead means not just adapting, but leading. That’s why our initial approach to elevating your IT company’s online presence begins with a comprehensive SEO audit and strategic onboarding process.

  • How We Do It

Our Process

Our process has helped hundreds of IT companies to increase targeted organic search traffic to their websites, and ultimately generate more leads and sales online.

1.
Step 1: Comprehensive SEO Assessment – Your Digital Canvas

Our journey starts with a detailed audit of your current SEO status. Think of this as painting the picture of your digital canvas – where you stand in the vast online ecosystem.

  • Technical SEO Audit: We delve deep into the technical aspects of your site. This includes site speed, mobile responsiveness, URL structure, and more, ensuring your website’s foundation is solid and search-engine friendly.
  • Backlink Profile Analysis: Understanding who’s talking about you is crucial. We analyze your existing backlinks, assessing their quality and impact on your search engine rankings.
  • Keyword Research: Identifying the right keywords is akin to finding the right language to communicate with your audience. Our team conducts extensive research to find keywords that align perfectly with your business offerings and audience’s search behaviors.
2.
Step 2: Competitor and Market Analysis – Know Your Digital Neighbors

Competitor Research: We don’t just look at where you stand; we analyze your competitors too. By understanding their strategies, strengths, and weaknesses, we can carve out a unique and dominant position for you in the market.

Google Business Profile Review: For local SEO campaigns, we ensure your Google Business Profile is optimized and accurately represents your business. This is crucial for local visibility and credibility.

3.
Step 3: Onboarding and Campaign Kickoff – Setting the Stage for Success

Post-assessment, we move into the onboarding phase. This is where our partnership truly begins to take shape.

Strategy Development: Based on our findings, we develop a customized SEO strategy tailored to your IT company’s unique needs and objectives.

Collaborative Planning: We work closely with you to ensure our strategy aligns with your vision and goals. This stage involves setting clear objectives, timelines, and KPIs.

Campaign Launch: With a robust plan in place, we launch your SEO campaign. This marks the beginning of a dynamic, adaptive process aimed at boosting your online presence and driving meaningful results.

Your Local digital marketing Agency

We are a Top Rated digital marketing Agency serving IT companies

with 4.9/5 from over 100 reviews! ★★★★★
Working with Marwick Marketing has been a game-changer for Berlitz Canada. Their team's strategic insight, responsiveness, and deep understanding of digital marketing have significantly elevated our online presence and lead generation efforts. From day one, they’ve felt like a true extension of our team—Working with Angie, Matt and Robyn to name a few of the Marwick team, has been collaborative, proactive, and always results-driven. We’re proud of what we’ve accomplished together and look forward to continued success.
Matthew Powell
Berlitz Canada
The team at Marwick has been great to work with. They are fast, efficient and knowledgeable. In our first month, we saw an 80% increase in visitors to the site and moved up over 1900 spots on Google for our target keywords!
Jodie Jacobsen
Little Northern Bakehouse
We have been working with Marwick Marketing for the past year and they’ve delivered! The service and support is detailed and responsive not to mentioned continued optimization of our campaigns. As a Premier Google Partner this has helped to stay on the cutting edge of developments and changes in the industry. The account management is appreciated and we look forward to continued success in the future.
Jason Egresits
Shockwave Seats
I have worked with the Marwick Team for my website over the last couple years and have never been anything but satisfied. I would highly recommend them. Responsive, Knowledgeable and Accommodating.
Cam Sherk
Owner, Cam Sherk Notary
The Marwick Team can always be counted on! Everyone there is super friendly, professional, and knowledgable. Crista-lea and Jonathan have helped me out on numerous occasions and I’m always impressed by how quickly they respond and resolve any of my website issues.
Emily Reid
Columbia Business Systems
What a difference new website can make! Marwick Marketing were easy to liaise with and totally supportive. They absorbed our ideas but also gave their own input to produce the best results. We now have a website that is easy to read and navigate and which gives our potential clients the support they need. Everything is clearly set out and our key messages are emphasised. We also received a tutorial on how to run the website following its launch and were pleased to find this is totally uncomplicated. We would definitely recommend Marwick Marketing to others.
Mark Goodwin
Owner, House Sound Home Insepction
Nothing but good things to say about my experience with Marwick Marketing. My main contacts, Catherine and Mary are both super easy to work with, very responsive and their quality of work is always top notch!! Highly recommend Marwick Marketing.
Tracy Odell
Owner, Ruff Stuff
Amazing team at Marwick Marketing – job well done! Fast, responsive, innovative and reliable. Quality service, attention to detail. Recommend above any other SEO firm in Canada or the UK for top quality results.
Graham Willson
Owner and CEO, CVM Medical
As the Executive Director of a Canadian National Sport Organization, with limited resources, having the the Team at Marwick on our side has been an absolute pleasure by reducing the IT burden and allowing us to do what we do best and focus on our High Performance athletes.. Their responsiveness is immediate, with timely solutions to anything that we throw at them. There is no need to look any further for your internet marketing supplier, Marwick is top of class
Dom Domic
Executive Director, CSA Surf Canada
Marwick was a wonderful SEO partner! I enjoyed working with them, and I appreciated their expertise.
Maya Kherani
Owner, Practice AMP
I can’t tell you how much we appreciate Marwick Marketing. We know nothing about marketing and websites, or what exactly it is that Marwick does for us, but we do know that our phones keep ringing thanks to their efforts behind the scenes. We couldn’t be happier with them!
Monika Brooke
Paralegal, Hillside Law
As Content Director at a small clean energy company, I worked closely with Marwick on all SEO efforts. Their team was incredibly valuable in helping us launch a foundational SEO strategy, from site architecture and content categorization to SERP analysis and blog outlines to increase our ranking potential. As a new website (and blog) it was imperative that we had an SEO-first implementation—and we’ve seen steady organic growth MoM ever since we incorporated Marwick’s guidance. We really enjoyed working with them especially Lauren (our account manger) and Alexander (our SEO analyst)!
Dave Armenti
Content Director, Perch Energy
  • About Us

Why Choose Marwick Marketing?

Transparent, Real Time Reporting

As a Marwick Marketing client, you’ll get 24/7 access to your very own, custom reporting dashboard.

Track your rankings, traffic, Cost Per Click, conversions and any other metrics you want, all in real time.

100% Local Canadian Team

The team here at Marwick Marketing is 100% local, 100% Canadian. And we never outsource or offshore a thing.

You’ll have full access to all of the digital marketing specialists on your campaign team, and we always hold regular monthly check in calls with your Canada digital marketing team to update you on campaign progress.

No Contracts

At Marwick Marketing, we earn your trust each month with flexible, no-contract Canada digital marketing services tailored to your evolving goals. Our month-to-month approach reflects our confidence in delivering measurable results and allows you to adapt strategies as needed—partnering with a team that’s fully committed to your success.

Why You Need a digital marketing Agency

Your Partner in Digital Excellence

At Marwick Marketing, we’re more than just an agency; we’re your strategic partner in digital excellence. Our commitment to a data-driven, personalized approach sets us apart, ensuring your IT company not only competes but leads in the digital arena.

 

Precision-Driven PPC Management for IT Companies: Maximizing Your Online Impact

In the fast-paced world of information technology, staying visible and relevant to your target audience is crucial. At Marwick Marketing, we specialize in crafting and managing PPC campaigns that not only capture attention but drive real results for IT companies like yours.

 

Targeted Campaigns for Maximum ROI

Every IT company is unique, and so are your PPC needs. We start by understanding your business, your products, and your audience to develop a PPC strategy that’s as unique as you are.

 

Data-Driven Keyword Selection

We don’t just select keywords; we dive into data to find the terms that your potential customers are actually using. This approach ensures that your ads appear to the right audience at the right time.

 

Advanced Ad Creation and Optimization

Our team of expert copywriters crafts ad copy that speaks directly to your audience, showcasing your IT solutions in a way that resonates and converts.

We constantly test different ad elements – from headlines to call-to-actions – ensuring that your campaign is always at the forefront of PPC best practices.

 

In-Depth Analytics and Transparent Reporting

Real-Time Analytics: With Marwick Marketing, you’re never in the dark. We provide real-time analytics so you can see the impact of your PPC campaigns as they happen.

Clear, Concise Reporting: Monthly reports are customized to what matters most to your business. We highlight key metrics, insights, and areas for improvement, ensuring you understand your campaign’s performance and ROI.

 

Ongoing Campaign Management for Sustained Growth

Proactive Optimization: PPC is not a set-it-and-forget-it tool. We continuously monitor and optimize your campaigns for peak performance, adapting to market trends and your evolving business goals.

Dedicated Account Manager: Your dedicated PPC expert is always on hand to answer questions, make adjustments, and provide strategic advice to ensure your campaigns are aligned with your business objectives.

 

Leverage PPC to Propel Your IT Company Forward

With Marwick Marketing’s PPC management services, you can expect more than just clicks; you get a strategic partner committed to driving meaningful engagement and tangible results. Let us help you stand out in the crowded IT market, attract the right customers, and grow your business effectively.

 

What Can Google Ads Do For Your IT Company?

Drive Website Traffic

Hyper granular keyword and location targeting means you’ll have full control over where, when and how your ads are served. Quickly test new services, and ramp up your most profitable campaigns.

Build Brand Awareness

Serve laser focused ads to your local target market wherever they are online, with the power of the Display network.

Targeted Follow Ups

Are you seeing high numbers of users come to your website, but not convert into new clients? Remarketing can help keep you top of mind, with focused follow up campaigns for non converting users.

  • FAQ

Your digital marketing Questions Answered

Services

Organic & Social Growth

Paid Media

  • Meta Ads
  • Tik Tok Ads
  • Google Ads
  • Google Shopping Optimization
  • Product Feed Optimization
  • Linkedin Ads (B2B)

Brand Development

Analysis & Measure

  • Google Analytics (GA4) Configuration
  • Competitor Audits
  • SEO Audits
  • Social Media Audits
  • Marwick Blog
Read the Marwick Blog

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