digital marketing for home renovation companies

Digital Marketing for Home Renovation Companies

Digital Marketing for Home Renovation Companies

Is your pipeline leaking customers?

digital marketing for home renovation companies

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Case Study: Results In Just 6 Weeks!

We need to be number one on Google for Ads and Organic SEO, and you’ve got 6 weeks. That was the call put to us by the management team at Siding Vancouver.

Not only did we deliver with #1 Organic Listings and #1 Google Ads (formerly known as Google AdWords) placement but we went two steps further. We built a loyal following on Facebook and got them to #1 on the Google Map listings.

  • Number One on Google Organic
  • Number One on Google Ads
  • Number One on Google Maps
  • $280,000 of Sales In First 2 Months
Page 1 Rankings on Google
+ 0
Website Traffic YoY
+ 0 %

Proven Home Renovation Marketing Solutions: How We Do it

Home renovation companies are unlike many other companies in that their customers are not likely to offer repeat business on a daily, weekly, or monthly basis. They may not even return annually. For this reason, it is necessary to constantly be finding new clients. But while digital marketing offers such an opportunity, many home renovation companies continue to rely on more traditional methods.

Traditional marketing involves running print ads, radio advertisements, mailings, and even word of mouth. These can be effective if you manage to connect with those already in need of your services, but your efforts will often reach many who are not yet planning renovations.

Search Engine Optimization for Home Renovation Companies

While digital marketing relies on a variety of different methods to increase your online visibility, the best-known is perhaps Search Engine Optimization (SEO). This method concerns itself with making your site more attractive to search engines, Google in particular. Why? Because when users search for something online, Google provides a list of suggestions on the Search Engine Results Page (SERP). Out of the thousands of suggestions, it’s the top 3 that receive almost all of the clicks. If your site is not listed at the top of the page, chances are that you will remain unseen.

Getting into one of those top spots means that Google has deemed your site to be trustworthy, high-quality, and relevant to the user’s query. Search Engine Optimization is what helps you get thereby making your site as user-friendly as possible. Having a slow, unresponsive site can result in users bouncing away before it even loads completely. If users can’t find the information they want, or if articles are poorly written, that might likewise drive them away. Google will see this, and your site ranking will suffer.

Every day, Google users make more than 40,000 searches per second, and the search term “home renovation” is searched for more than 2,500 times a month in Canada and 6,300 times a month in the USA.

Having your company appear for even a portion of them will lead to a drastic increase in business. And that is one keyword of many, for example “Home Renno Company near me” or “Best Home Renovation Firm” – there are literally thousands of people looking for your business every single day.

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