Everyone needs a dentist. However, reports on the level of competitiveness within the field are conflicting, with some suggesting that the field is saturated, while others show that in the coming years, there will be a shortage of dentists.
Regardless, one thing is certain: if you are not making use of digital marketing, chances are good that your business is not operating at the level that it could. Keep reading to see why digital marketing needs to be a priority for your dental clinic.
The chart below is from Google Trends and it highlights the increase in people turning to Google and searching for “Dentists Near Me” rather than using more traditional methods of finding a dental clinic.
Search Engine Optimization For Dental Clinics
Every second, on average, Google serves up results for more than 40,000 searches. This comes out to more than 3.5 billion searches every day. In 2019, the average number of searches for the term “dentist” surpassed 1.2 million per month, while “dentist near me” was used in more than 800,000 monthly searches.
The keyword “Dentist” is searched 22,000 times a month in Canada and 205,000 times a month in the USA. That’s a lot of potential customers going online searching for dentists, and it illustrates why you need digital marketing.
SEO stands for Search Engine Optimization. Why is it important? When someone is searching for something—particularly if they are truly in need—they tend to look only at the first few results offered to them when they enter a query in Google or another search engine.
Because of this, having your business appear in the top three search results is critical. If you appear somewhere on the third page of the search results, the chance of a querent clicking through to your site is incredibly slim. By improving your ranking, you increase your visibility and the likelihood of potential clients selecting your link.
SEO involves making your site as user-friendly as possible, and this is something that Google loves and rewards. This can be done in a variety of ways, such as improving speed, easy and intuitive site navigation, and providing useful information and high-quality content.
Google Ads For Dental Clinics
Investing in SEO is a fantastic way of building your online profile, but it does take time. When you are looking for something with a more immediate impact, Google Ads is for you.
Google Ads is a pay-per-click platform that can push you to the top of Google searches, much like SEO, but with quicker results. Google Ads involves targeting specific keywords that clients use when searching for services. This can be particularly useful for those in dentistry because quite often when a client is searching, they have specific needs in mind.
For example, if someone breaks a tooth or loses a crown, they will tend to be quite specific when they search for assistance. By being able to target their specific needs, you will have a significant advantage. When your clinic is the first to appear in the search results, it is quite likely that you will receive a click and a phone call. This is an advantage that is hard to beat.
Focusing on specific keywords lets you target your ideal audience, whether by service, by location, or anything else. You can be as specific as your own neighborhood, which can be highly effective given that those close to you are more likely to book an appointment.
Digital marketing is an excellent means of growing your business. Handled properly, you can increase your business significantly.
Contact us today to learn more and see just what digital marketing can do for you.