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Digital Marketing for Accounting Firms

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Digital Marketing for Accounting Firms

Is your pipeline leaking customers?

SEO Vancouver Consultant

Find More Clients & Grow Your Practice With Canada's Premier Google Agency

At Marwick Marketing, we create high impact digital marketing solutions for accounting firms throughout BC, Canada and the US.

If you’re a local, regional or even multi location accountant or bookkeeper, we can help you reach new clients, lower your Cost Per Acquisition and expand your practice.

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Trusted by Businesses Across Canada

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Our Digital Marketing Services for accounting

Case Study: 33% Increase In Organic Website Leads For Local Accounting Firm

Coquitlam SEO company success

Over a period of 12 months, Marwick Marketing created a robust SEO strategy that resulted in a 33% increase in organic (non-paid) website traffic and moved their website up a total of 1,732 placements on Google across.

“Our SEO rankings went up and we ultimately got more conversions in phone calls than we have in the past.”

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Proven Accounting Firm Marketing Solutions: How We Do it

Accounting firms offer unique services that can benefit virtually all businesses and people, and as such should never be lacking for current or potential customers. But is your accounting firm operating at the level that it could be? Are you experiencing little or no growth at a time when you should be expanding?

Digital marketing offers you a solution, allowing you to reach out to the huge audience that awaits you.

Search Engine Optimization for Accounting Firms

For most, the primary component of digital marketing revolves around Search Engine Optimization or SEO. This is an ongoing process that focuses on improving your site’s ranking in the eyes of Google and other search engines because that ranking determines where your site appears on the Search Engine Results Page (SERP).

Google users make more than 40,000 searches every second. Of all the search results that users are provided, however, very few past the top 3 are ever viewed. That is because users will almost invariably choose the top results and overlook the others. In order for your accounting firm to be visible, therefore, you need to position yourself in one of those spots.

The search term “accountant near me” is searched over 1,400 times a month in Canada and 9,700 times a month in the USA.

But how does Google determine your ranking?

Google’s priority is providing the best possible user experience. They will offer up search results that they deem to be the most relevant and providing the most value. A site that is very slow to load will not only frustrate many users—it typically drives them away. If Google sees that visitors to your site only remain for a few seconds before bouncing away, they see that as indicative of the user being unsatisfied.

Search Engine Optimization works to address site speed, relevance, ease of use, visual appearance, and much more. The end result is a site that users will enjoy, and spend more time browsing and reading. This lends your site credibility and implies relevance and authority, all of which prompts Google to rank you higher.

  • How We Do It

Our Process

Our process has helped hundreds of accounting to increase targeted organic search traffic to their websites, and ultimately generate more leads and sales online.

Your Local digital marketing Agency

We are a Top Rated digital marketing Agency serving accounting

with 4.9/5 from over 100 reviews! ★★★★★
Working with Marwick Marketing has been a game-changer for Berlitz Canada. Their team's strategic insight, responsiveness, and deep understanding of digital marketing have significantly elevated our online presence and lead generation efforts. From day one, they’ve felt like a true extension of our team—Working with Angie, Matt and Robyn to name a few of the Marwick team, has been collaborative, proactive, and always results-driven. We’re proud of what we’ve accomplished together and look forward to continued success.
Matthew Powell
Berlitz Canada
The team at Marwick has been great to work with. They are fast, efficient and knowledgeable. In our first month, we saw an 80% increase in visitors to the site and moved up over 1900 spots on Google for our target keywords!
Jodie Jacobsen
Little Northern Bakehouse
We have been working with Marwick Marketing for the past year and they’ve delivered! The service and support is detailed and responsive not to mentioned continued optimization of our campaigns. As a Premier Google Partner this has helped to stay on the cutting edge of developments and changes in the industry. The account management is appreciated and we look forward to continued success in the future.
Jason Egresits
Shockwave Seats
I have worked with the Marwick Team for my website over the last couple years and have never been anything but satisfied. I would highly recommend them. Responsive, Knowledgeable and Accommodating.
Cam Sherk
Owner, Cam Sherk Notary
The Marwick Team can always be counted on! Everyone there is super friendly, professional, and knowledgable. Crista-lea and Jonathan have helped me out on numerous occasions and I’m always impressed by how quickly they respond and resolve any of my website issues.
Emily Reid
Columbia Business Systems
What a difference new website can make! Marwick Marketing were easy to liaise with and totally supportive. They absorbed our ideas but also gave their own input to produce the best results. We now have a website that is easy to read and navigate and which gives our potential clients the support they need. Everything is clearly set out and our key messages are emphasised. We also received a tutorial on how to run the website following its launch and were pleased to find this is totally uncomplicated. We would definitely recommend Marwick Marketing to others.
Mark Goodwin
Owner, House Sound Home Insepction
Nothing but good things to say about my experience with Marwick Marketing. My main contacts, Catherine and Mary are both super easy to work with, very responsive and their quality of work is always top notch!! Highly recommend Marwick Marketing.
Tracy Odell
Owner, Ruff Stuff
Amazing team at Marwick Marketing – job well done! Fast, responsive, innovative and reliable. Quality service, attention to detail. Recommend above any other SEO firm in Canada or the UK for top quality results.
Graham Willson
Owner and CEO, CVM Medical
As the Executive Director of a Canadian National Sport Organization, with limited resources, having the the Team at Marwick on our side has been an absolute pleasure by reducing the IT burden and allowing us to do what we do best and focus on our High Performance athletes.. Their responsiveness is immediate, with timely solutions to anything that we throw at them. There is no need to look any further for your internet marketing supplier, Marwick is top of class
Dom Domic
Executive Director, CSA Surf Canada
Marwick was a wonderful SEO partner! I enjoyed working with them, and I appreciated their expertise.
Maya Kherani
Owner, Practice AMP
I can’t tell you how much we appreciate Marwick Marketing. We know nothing about marketing and websites, or what exactly it is that Marwick does for us, but we do know that our phones keep ringing thanks to their efforts behind the scenes. We couldn’t be happier with them!
Monika Brooke
Paralegal, Hillside Law
As Content Director at a small clean energy company, I worked closely with Marwick on all SEO efforts. Their team was incredibly valuable in helping us launch a foundational SEO strategy, from site architecture and content categorization to SERP analysis and blog outlines to increase our ranking potential. As a new website (and blog) it was imperative that we had an SEO-first implementation—and we’ve seen steady organic growth MoM ever since we incorporated Marwick’s guidance. We really enjoyed working with them especially Lauren (our account manger) and Alexander (our SEO analyst)!
Dave Armenti
Content Director, Perch Energy
  • About Us

Why Choose Marwick Marketing?

Transparent, Real Time Reporting

As a Marwick Marketing client, you’ll get 24/7 access to your very own, custom reporting dashboard.

Track your rankings, traffic, Cost Per Click, conversions and any other metrics you want, all in real time.

100% Local Canadian Team

The team here at Marwick Marketing is 100% local, 100% Canadian. And we never outsource or offshore a thing.

You’ll have full access to all of the digital marketing specialists on your campaign team, and we always hold regular monthly check in calls with your Canada digital marketing team to update you on campaign progress.

No Contracts

At Marwick Marketing, we earn your trust each month with flexible, no-contract Canada digital marketing services tailored to your evolving goals. Our month-to-month approach reflects our confidence in delivering measurable results and allows you to adapt strategies as needed—partnering with a team that’s fully committed to your success.

Why You Need a digital marketing Agency

There are a host of reasons to put digital marketing to work for you. It is an excellent means of reaching potential clients that traditional marketing cannot match. That isn’t to say that older methods do not work—they can—but they do not have the same sort of visibility that digital marketing does.

Consumers are spending an increasing amount of time online every day, and it continues to grow. With so much time spent online, the internet has become the primary resource for those who are seeking goods and services of all types. This makes it the perfect means of attracting new clients.

If your competition is making use of digital marketing and you are not, you are placing yourself at a severe disadvantage. Now is the time to start.

The chart below is from Google Trends and shows the increase in potential clients searching for “Accountant near me” over the years, a clear sign that you need to be top of Google in your local area.

 

Google Ads for Accounting Firms

Even though Search Engine Optimization and social media are excellent means to raise your online profile and bring you more views and traffic, there are times when you will want or need quicker results. SEO is a process, and as such, it does take time.

If you need more immediate results and feedback, consider Google Ads.

Google Ads is a pay-per-click (PPC) platform that allows you to target your audience more precisely through the use of specific keywords.

Random Fact: “Accountant,” for example, is the subject of 60,500 searches each month, while “accounting firms” is part of user queries close to 10,000 times.

By targeting these specific words and phrases, you can put your accounting firm front and center in the view of those in search of your services right when they need them most. You will appear at the top of the search results, vastly improving the chances of your website being clicked.

By making use of digital marketing, you will become much more visible to prospective clients, bringing many of them right to your door. Learn more about what digital marketing can do for your accounting firm by contacting us today!

 

 

What Can Google Ads Do For Your Accounting Company?

Drive Website Traffic

Hyper granular keyword and location targeting means you’ll have full control over where, when and how your ads are served. Quickly test new services, and ramp up your most profitable campaigns.

Build Brand Awareness

Serve laser focused ads to your local target market wherever they are online, with the power of the Display network.

Targeted Follow Ups

Are you seeing high numbers of users come to your website, but not convert into new clients? Remarketing can help keep you top of mind, with focused follow up campaigns for non converting users.

  • FAQ

Your digital marketing Questions Answered

Services

Organic & Social Growth

Paid Media

  • Meta Ads
  • Tik Tok Ads
  • Google Ads
  • Google Shopping Optimization
  • Product Feed Optimization
  • Linkedin Ads (B2B)

Brand Development

Analysis & Measure

  • Google Analytics (GA4) Configuration
  • Competitor Audits
  • SEO Audits
  • Social Media Audits
  • Marwick Blog
Read the Marwick Blog

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