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Digital Marketing Agency San Diego

Case Study #1

Launch to Lift Off

digital marketing campaign case study

This utilities company are an exciting new energy company who are committed to making clean and renewable energy available to more households across the US, whilst also saving them money on their bills every month too.

They approached us in late 2021, and our expert digital marketing specialists helped them plan, prepare, build and launch their brand new brand and website.

Since then, the site has seen continued growth in organic search traffic, putting the team on track with their goal to help as many households in the US as possible to save money on greener energy.

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Find a time that works for you, and book a Discovery Call today.

Your Local San Diego Digital Marketing Agency

Originally founded in Vancouver, BC, Marwick Marketing has rapidly grown to become one of the leading digital marketing agencies in North America.

Our local San Diego digital marketing agency is made up of a team of highly experienced specialists. Together, we help businesses across San Diego to attract more customers and grow their companies online.

Top Rated San Diego Digital Marketing Agency

4.9/5 from over 100 reviews!

Graham Wilson
Graham WilsonCEO @ Life Support Group
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"Amazing team at Marwick Marketing - job well done! Fast, responsive, innovative and reliable. Quality service, attention to detail. Recommend above any other SEO firm in Canada or the UK for top quality results."
Tyson Nicholson
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"Markwick has done a phenomenal job at both PPC and SEO. They have been able to work with me in a small market ensuring targeting was on point to allow me to get the right visitors. This led to great conversion rates. Within a week for PPC they were able to reduce my cost per lead and increase the amount of leads (which were all relevant leads too!)."
Angie Wahi
Angie WahiMcQuarrie
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"I have been working with the team at Marwick for over 6 months and after unsuccessful attempts to work with some other local agencies, I am pleased to have found the team at Marwick. They are extremely agile, responsive, and have helped pivot the companies entire digital marketing strategy with great results in just a few short months...all while developing and launching a brand new custom website too!"

How We Do It


Our experienced San Diego SEO team have helped thousands of businesses grow online with targeted SEO.

We work with you to identify your goals, then we devise and implement an SEO strategy to help you achieve success.

From market and keyword research, to technical SEO and outreach, our 4 step SEO process is scalable, repeatable and dependable.


Pay Per Click advertising on platforms such as Google Ads, is a great way to quickly increase your online conversions.

Our digital marketing agency in San Diego can help you make the best use of your PPC budgets and maximize your ROAS.

Let our local San Diego PPC specialists fine tune your campaigns, and increase your ROI today!

From organic social media management that increases your engagements, to brand building or customer acquisition focused social media ad campaigns, our San Diego digital marketing agency and dedicated team of social media specialists grow brands like yours every day.

Start getting better results from your social media marketing today.


Driving more traffic to your website is fundamental to your future growth.

But what about your existing users?

Our San Diego digital marketing agency team devise and run targeted, data driven A/B split tests that increase conversion rates.

Outdated website holding you back?

As a full service digital marketing agency in San Diego, our inhouse web design and development specialists are here to help!

Get a website with the design and functionality you need to achieve your business growth goals.

Looking for a one off SEO Audit?

Our detailed and indepth manual audits are conducted by some of our most experienced SEO specialists.

You’ll get technical SEO insights and competitor analysis that gives you a clear path to organic search growth.

Contact our San Diego digital marketing agency today tog et started.

Get Started Today

Transparent, Real Time Reporting

24/7 access to your very own, custom reporting dashboard.

Track your rankings in real time.

seo report - marketing report and real time dashboard view for search engine optimization

Measurable Digital Marketing Services

At Marwick Marketing, we firmly believe in empowering business owners and leaders to make informed marketing decisions, through clear, transparent and easy to digest reporting.

As part of our rigorous onboarding process, we’ll work closely with you to identify clear and measurable KPIs that will form the backbone of our regular monthly and real time reporting. So you’ll always know exactly where you are.

Once we’ve identified and defined the KPIs that matter to you, we keep ourselves accountable with industry leading reporting that puts your growth goals front and center.

Over the last 10 years, we’ve grown to become one of North America’s leading digital marketing agencies by consistently driving measurable growth for our clients and partners.

When you choose to work with us, you’re putting your faith in a global team of specialists who love what they do.

We believe in partnering with businesses for the long term, and over the years, we’ve found success by helping others find success too. So choose Marwick Marketing as your San Diego digital marketing partner today, and let us show you how to accelerate your online growth and expand your business.


Digital Marketing Agency in San Diego

Why is digital marketing so important?

Every company has its own goals and objectives, but one thing that they all have in common is the desire to grow and be successful. The most efficient way to accomplish that is to make use of the best tools available, and right now that means taking advantage of the internet and digital marketing.


Types of Digital Marketing

There are several different methods of connecting with your customers through digital marketing, many of which you are probably already familiar with. Some of the different types of digital marketing include:


Search Engine Optimization (SEO)

Even if you are not aware of what it is, you have likely heard of SEO. In essence, it is a method of making your website more appealing to search engines so that they are more inclined to suggest you to customers that are searching for the goods and services that you offer.

SEO itself is made up of several elements that range from selecting the best keywords to use in your online content to increasing the speed and functionality of your site. Search engines like Google and Bing want to suggest the best and most relevant websites to their users and these are the ones that appear at the top of the Search Engine Results Page (SERP) when users enter their search terms.

When searching online, users typically click on one of the top 3 links. Therefore, having your website listed in one of those spots results in greater visibility and a much greater likelihood of receiving a click.


Pay-Per-Click (PPC)

Aside from those sites that search engines deem the most relevant to a search, the top and sides of the SERP also feature PPC ads. Therefore, this is another way to gain visibility for your site. While you will want to reach the top positions in an organic manner, it does take time. Using PPC ads will give you an instant boost in visibility.

As the name implies, PPC ads are ones for which you pay each time someone clicks on a link that brings them to your website. The cost of each click will vary, influenced largely by the amount of competition for the keywords you used. Many keywords are highly competitive and will therefore cost you more.


Content Marketing

The content you produce for your website is a great means of providing useful information to your past and potential customers. You can reveal new products, share what is happening in your industry, and educate people about your products and services. You can share virtually anything that offers value. This has the advantage of not only drawing clients to you but also helps to establish your company as an authoritative voice.


Social Media Marketing

With the omnipresence of social media, it didn’t take advertisers long to realize how useful it could be to reach their potential customers. Platforms like Facebook, TikTok, and Instagram are an excellent way to reach a large, but targeted audience, though they require more than simply making the occasional post and moving on. Social media marketing typically involves a higher level of interaction with customers. It also relies heavily on analytics that let you measure the effectiveness of your posts but offers you the opportunity to continually improve and build stronger connections.

Social media has a very distinct advantage because your followers can help you promote your company by liking and sharing your content, possibly resulting in a much greater reach than you would normally have.


Advantages of Digital Marketing

Working with a digital marketing agency in San Diego has several advantages over other, more traditional approaches. Some of those advantages include:



By being affordable, digital marketing helps small- and medium-sized businesses compete with much larger rivals. It is a less expensive alternative than other forms of marketing which are much more limited. This allows you to reach a much wider—even global—audience at a lower price, while also being more specifically targeted to potential clients.

Working with a digital marketing agency saves you even more than hiring an in-house team. If you hire your own team, you will have to pay for ongoing training, as well as the tools they need. Some of these might be one-time payments, but others might require subscriptions. A reputable company will already have the necessary tools at their disposal and see to the training of their employees.



Digital marketing offers several different avenues for your marketing strategies (see below). It is also more responsive and provides quicker feedback, which allows you to make corrections to your campaigns as necessary, or even stop them completely.



One great aspect of hiring a digital marketing agency is that it is scalable, which means that as your company grows, your digital marketing efforts can keep pace, without you having to search for and hire new employees.


Measurable Results

When you work with a reputable agency, you will be provided with Key Performance Indicators (KPIs) that will reveal how effective your efforts are in achieving the results that you seek. Regular reports will show you which strategies are working, which are not, and which can be improved. This will allow you to make informed decisions about how to proceed and how to adjust your strategies. With KPIs provided to you regularly, you can respond quickly and effectively.


A Fresh Perspective

When you work with a professional marketing agency, they can bring a different perspective to your efforts, providing you with new ideas that draw upon their experience and expertise. They can look over your past efforts to find new ways of connecting with your audience.

When you hire a digital marketing agency in San Diego, you immediately gain the knowledge and expertise of a team of digital marketing experts. Through a combination of methods, you should see results that are not only quick but long-lasting and easily measurable.

To learn more about the benefits that Marwick can provide, contact us today.