Burnaby Digital Marketing Agency

When building your business, you need to be able to attract new clients while retaining the old ones. At the same time, particularly when you are first starting out, it’s important to make the most of your resources, which may be quite limited.

Marketing has always been a part of business, and it often took up a good portion of the budget. Today’s digital marketing is not only more affordable, but it’s also much more effective. Working with a digital marketing agency in Burnaby can help you grow without overtaxing your budget. If you are not already putting digital marketing to use for you, then it’s definitely time to consider it because chances are good that your competitors are using it to gain a major advantage over you.

Digital Marketing Types

You are probably already aware of some types of digital marketing, but there are others that may not immediately come to mind. As one might expect, each type has certain advantages, and when combined, they become highly effective in advancing your business.

Some of the different types of digital marketing that you will encounter are:

Search Engine Optimization (SEO)

Perhaps the most well-known, or at least most talked-about, type of digital marketing is Search Engine Optimization, or SEO. This type of marketing is focused on improving your online visibility by ranking higher on the search engine results page (SERP).

The SERP is the page on which Google or other search engines will list relevant sites related to the search terms input by the user. For example, if a user enters “women’s running shoes,” they will receive a list of sites that might include brand name webpages, reviews, stores where the shoes are available, and more.

When keywords and phrases are entered into a search engine, it will evaluate them to determine the user’s intent and then try to provide them with results that are appropriate to their needs. Each search engine will make every effort to provide the most appropriate results. Google, in particular, places a great deal of emphasis on the user’s experience and will provide them with what they deem to be the highest quality links, which will appear at the top of the results page, sometimes following paid ads.

Given that the average user will only click on one of the top 3 links provided, this is the spot where your business needs to be. The farther down the list that your website appears, the less likely it is to be clicked by a user. If you are far enough down that you appear on the second page, you have little chance of being seen and less chance of receiving a click.

Pay-Per-Click (PPC)

Although SEO is an excellent means of gaining visibility in the long term, it does take some time to reach its full effect. If you are looking for more immediate results, you will probably want to make use of Pay-Per-Click advertising.

As the name implies, PPC advertising requires that a fee be paid each time a user clicks on one of your ads. The advantage of this type of marketing is that you can have your ads appear at the top of the SERP, where it is most visible and thus most likely to receive a click. The exact details of the ad will determine the price, but for many, it is an effective means of getting quick results.

Social Media Marketing

With more than 4.62 billion people worldwide using social media, it is a remarkably effective means of connecting with potential clients, and for that reason, it has become quite popular. One great advantage of social media is the ability of users to share posts that they like, meaning that followers and fans of your business can help you spread the word about your products and services at no cost to you.

Content Marketing

Although you may not have given it much thought, content marketing is possibly the form of digital marketing you encounter the most. Virtually anything on your site can contribute to your marketing efforts. This includes blogs, videos, and other content. Some sites will offer downloadable content, such as free e-books.

This content is a great means of communicating with your clients, offering them important information about your company, your products, and your services. You can inform them about upcoming releases, or any special promotions that are available.

Content marketing is a great way to establish yourself as an authority in your field.

Email Marketing

Although it has been around for a long time and some might consider its best days to have passed, email marketing is still a vital part of your marketing campaigns. As with content marketing, it is an excellent means of providing your clients and potential customers with information or important updates about your company or industry. Generally, clients will have signed up to receive emails from you, meaning they will be more receptive to your messages. 

Why You Need a Digital Marketing Agency

Working with a digital marketing agency in Burnaby means that you will benefit from a team of professionals combining their efforts to bring you greater success. Leaving your marketing to the experts means that you will have more time to devote to the things you do best.

Some of the main benefits of working with a digital marketing agency include:

Reduced Costs

A common concern when it comes to working with a digital marketing agency is that it will be too expensive, but over the long term, it can save you money. When you maintain your own team in-house, you must provide ongoing training and continually update equipment, in addition to the usual expenses of full-time employees. A digital marketing agency will see to the training of their own employees and keep them equipped with everything they need.

Scalability

With an in-house team, you will need to hire and train new employees as your business grows. An agency, on the other hand, will be able to grow with you, adjusting to meet your needs.

Measurable Results

More than anything else, it’s important to see results from your investments. When you team up with a professional agency, they will provide you with regular reports that show the results of your efforts so that you can not only make adjustments as necessary but also see exactly how well your efforts are working.

When you are looking to invest in digital marketing in Burnaby, Marwick is ready to help, providing you with the expertise you need to get maximum results for your business.

To learn more about how digital marketing can help your business, contact us today.