Digital Marketing, Social Media

Devil Baby Prank

Christian Thomson
January 15, 2014  •   < 1


Updated July 30, 2020, 12:21 pm

The makers of new horror film Devil’s Due decided to take a different approach to promote their new movie…and it’s scary!

The producers made a remote-controlled stroller with a ‘devil baby’ under the covers. Once approached the stroller, the baby sits up and terrifies anyone near it. With no dialogue in this video, we can only imagine the horror the movie will bring.

This is a great way to create buzz about an upcoming film, and the results are shown. This morning the Marwick team saw this viral video and it had 5 million views, three hours later and the views are over 9 million! Did I mention it came out yesterday?

Devil’s Due, out this weekend, stars Allison Miller, Zach Gilford and Sam Anderson and is directed by Eli Roth.


Christian Thomson
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Christian is one of Canada’s most sought-after digital marketing experts. He has taken Marwick from start-up to 18th Fastest Growing Company in B.C. (Source: Business In Vancouver Magazine). Well known for helping business owners navigate and dominate the digital landscape. Over the last 19 years, Christian has helped companies attract great customers using the latest in digital marketing. Christian was also the co-founder of CIMC, Canada’s largest digital marketing conference. Christian is also a professional surfer, representing Canada at the ISA World Games in France. When Christian isn’t growing Marwick, and Marwick’s clients he can be found traveling with his family.