The makers of new horror film Devil’s Due decided to take a different approach to promote their new movie…and it’s scary!
The producers made a remote-controlled stroller with a ‘devil baby’ under the covers. Once approached the stroller, the baby sits up and terrifies anyone near it. With no dialogue in this video, we can only imagine the horror the movie will bring.
This is a great way to create buzz about an upcoming film, and the results are shown. This morning the Marwick team saw this viral video and it had 5 million views, three hours later and the views are over 9 million! Did I mention it came out yesterday?
Devil’s Due, out this weekend, stars Allison Miller, Zach Gilford and Sam Anderson and is directed by Eli Roth.
Christian is a British-born entrepreneur and founder of Marwick. For over 19 years, Christian has successfully helped businesses excel in digital marketing. Founded in 2012, Marwick has grown from a start-up to the 11th Fastest Growing Company in Canada in 2020 and expanded into the UK in 2019.