baby prank

Devil Baby Prank

Marketing, Online Marketing, Social Media, Social Media Marketing

January 15, 2014 by Christian Thomson

The makers of new horror film Devil’s Due decided to take a different approach to promote their new movie…and it’s scary!

The producers made a remote-controlled stroller with a ‘devil baby’ under the covers. Once approached the stroller, the baby sits up and terrifies anyone near it. With no dialogue in this video, we can only imagine the horror the movie will bring.

This is a great way to create buzz about an upcoming film, and the results are shown. This morning the Marwick team saw this viral video and it had 5 million views, three hours later and the views are over 9 million! Did I mention it came out yesterday?

Devil’s Due, out this weekend, stars Allison Miller, Zach Gilford and Sam Anderson and is directed by Eli Roth.