Are you creating the best content you possibly can? How do you know, and what exactly makes good content? Has the content that you created over the past weeks and months sparked joy for you and your followers?
There are a few ways to measure how successful your content is. Some are more obvious than others, but it’s worth looking back over what you have produced to evaluate if you are accomplishing what you set out to do.
Here are a few things to consider when determining if you are on track with your content creation:
How Did Your Audience Respond?
This is obviously one of the more important ones. After all, you are writing for your audience, so you want to be sure that the content that you create resonates with them. How do you do this?
One way to do this is to encourage communication through social media. This will give you direct and immediate feedback on what you are producing. It will also give you the opportunity to get to know your audience so that you might be better able to tailor your content to their needs and desires.
Did It Create Engagement?
This is related to the above. It’s one thing for your audience to respond well to your efforts, but did your content actually create engagement? Having your content seen and read is great, but having it move someone enough that they will respond to it is even better. When customers are fully engaged, they tend to come back again and again.
Did It Create Sales?
Going one step further, did your content lead to sales? Was it created in a way that it caused your customers to take action? You should not only be engaging with and informing your customers, but also providing a call to action so that they know what steps to take next. If you tell them about a great new project that you are launching, but don’t give any information on how to obtain it, you have most likely missed out on sales.
Did You Enjoy Creating It?
Was the creation of your content enjoyable? Did you have fun writing and, if required, researching the piece? The answer to this is often visible in the tone of the resulting content, and that often influences the audience’s response.
Was It Easy to Create?
If you didn’t enjoy creating your content, was it because you found it difficult? Are you struggling to create new content? The best content tends to be that which flows easily. If you are having a hard time creating your content, you may want to look at different ways to approach it. For example, if you are having difficulty creating video content, is it because you are being overly ambitious? If you find yourself trying to make blockbuster videos, try scaling back to a smaller, more intimate Facebook Live, which can provide just as much—if not more—engagement.
Take some time to periodically review your content and the way your audience responds to it. This can give you valuable insight into the needs and desires of your customers. If you are not getting the reaction you want or if you are experiencing difficulty producing your content, try switching it up and track the results. Keeping a checklist of everything you want to accomplish, what you have done to get there, and how your audience responds will help to get you on the right track.