Digital Marketing • Social Media
September 25, 2019 • 5 min read
In your own experience online, you have probably noticed that visual content is more likely to catch your attention than simple text, and you are not the only one. Visual content—videos, photos, and other images—are known to perform better than text, especially where social media is concerned.… Read more
Digital Marketing • Social Media
September 16, 2019 • 2 min read
Is your business taking full advantage of Instagram? If not, you could be missing out on a big opportunity to boost your brand, your followers, and your conversions. Boasting over a billion monthly active users to date, this photo-sharing app is a mammoth marketing force to be reckoned with.… Read more
Digital Marketing • Social Media
August 16, 2018 • 4 min read
The role of social media in the average person’s life is not to be taken lightly; for many people, social media has become a primary source of their news, entertainment, and social life. As a result, it has also become a powerful tool for marketers who wish to expand their audience.… Read more
Digital Marketing • Social Media
April 27, 2018 • 3 min read
Every company benefits from good marketing. It is, after all, what brings clients to you and keeps you in business. Through effective marketing, small businesses are able to make their mark even despite strong competition. Knowing what proper marketing can mean to your business, you want to make sure that you are receiving the maximum benefit, but perhaps your marketing department isn’t quite as strong as it should be, or perhaps you don’t even have one.… Read more
April 17, 2018 • 2 min read
A little while back, Facebook announced it was making changes to its algorithm, which aimed to show users less public content, such as posts from businesses, brands, celebrities, etc. This change was deemed to focus more on personal content such as posts from your family or your friends.… Read more
Digital Marketing • Social Media
March 24, 2018 • 3 min read
An essential component of any successful business is marketing. After all, you need customers to have a business, and the way to get customers is to ensure they are aware of your existence. If your customers cannot find you, they’ll be doing business with someone else.… Read more
Digital Marketing • Google • Google Ads • Social Media
January 8, 2018 • 2 min read
You know when you’re on a website and you randomly see banner ads of some shoes or articles of clothing you had recently looked at? You think to yourself how did they know that and why am I seeing this? This is Remarketing.… Read more
Digital Marketing • Social Media
October 5, 2017 • 2 min read
Do you want to produce content like a pro? Here’s our Top 5 Marketing Tools for Small Businesses! (and the best part is- these are all very easy to use!) 1. Grammarly (Writing) The top writing-enhancement platform! It proofreads and edits your writing for you, so you can be confident that every e-mail is sent perfected before sent, and every post/message makes you look like a true pro!… Read more
Solopreneurship, inclusivity, sustainability: How a Montréal fashion designer is making a statement
October 5, 2020 • 4 min read
September 23, 2020 • 5 min read
When eCommerce Lacks Diverse Representation – How One Agency Filled the Gap
September 18, 2020 • 4 min read
September 10, 2020 • 6 min read
