SEO

SEM, SEO

5 Ways to Qualify an SEO Firm

November 22, 2019 by Catherine Ayesa

When you decide you hire an SEO firm, you will find that there is no shortage to choose from. But do you know how to choose the right one for you? When it comes to an important part of your business like your Search Engine Optimization (SEO), you don’t want to settle for the first thing you find in a quick online search.… Read more

SEM, SEO

SEO vs SEM: What is the Difference?

November 18, 2019 by Christian Thomson

Even if you are fairly inexperienced with online marketing, chances are that you have at least heard about SEO, even if you are not entirely clear on what it is or what it entails. SEO tends to come up when website performance is discussed, but what you may hear about less often is SEM.… Read more

SEO

What Are XML Sitemap and Why is Important?

November 14, 2019 by Christian Thomson

An XML sitemap is what it sounds like—a map to your website. Just as a regular map will tell you how to reach your destination, a sitemap tells search engines where to go in order to see the important pages on your site.… Read more

Google, Internet Marketing, Search Engine Optimization, SEO

What is keyword density and how does it affect your website?

November 12, 2019 by Christian Thomson

Keywords are the words and phrases that sum up what your content is about. In terms of Search Engine Optimization (SEO), keywords are the words used by those searching for information online. For example, someone with a dog might enter the words “best dog food for Labrador Retrievers” when searching for the healthiest option for their pet.… Read more

SEO

Google Says Multiple H1s Won’t Interfere with Your SEO

October 17, 2019 by Eva Thomson

Worried about having multiple H1 headings? Wondering if a single H1 Tag is best for SEO? This seems to be a concern for some people, as there are some theories that say a single H1 is the best practice, and that having multiple H1 tags will dilute the value of the tag and keywords within the tag.… Read more

Search Engine Optimization, SEO

SEO Tips For 2020

September 12, 2019 by Christian Thomson

SEO is one of those things that is never really “done.” No matter how much time and effort you put into it, there will always be more to learn. That’s because SEO is constantly evolving. Taking the view that you have mastered it will simply cause you to fall behind as new tends emerge.… Read more