SEM

SEM, SEO

5 Ways to Qualify an SEO Firm

November 22, 2019 by Catherine Ayesa

When you decide you hire an SEO firm, you will find that there is no shortage to choose from. But do you know how to choose the right one for you? When it comes to an important part of your business like your Search Engine Optimization (SEO), you don’t want to settle for the first thing you find in a quick online search.… Read more

SEM, SEO

SEO vs SEM: What is the Difference?

November 18, 2019 by Christian Thomson

Even if you are fairly inexperienced with online marketing, chances are that you have at least heard about SEO, even if you are not entirely clear on what it is or what it entails. SEO tends to come up when website performance is discussed, but what you may hear about less often is SEM.… Read more

SEM, Social Media

The Importance of Instagram Aesthetics for Your Brand

September 16, 2019 by Christian Thomson

Is your business taking full advantage of Instagram? If not, you could be missing out on a big opportunity to boost your brand, your followers, and your conversions. Boasting over a billion monthly active users to date, this photo-sharing app is a mammoth marketing force to be reckoned with.… Read more

Google, Google Ads, PPC, SEM

Google Launches “Ads” Within Google Images

March 6, 2019 by Christian Thomson

Just like ad space on Instagram, Google has introduced Shoppable Ads on Google Images. The sponsored images highlight products that, when moused over, reveal the brand, price and other details. Surojit Chatterjee, Vice President of Product Management & Shopping at Google commented “A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product.… Read more

Google, Internet Marketing, Online Marketing, Search Engine Optimization, SEM, SEO

SEO Audit Category Launched in Google Chrome Lighthouse Extension

March 21, 2018 by Christian Thomson

Just over a month ago (on February 5th), Google launched a new audit category called SEO Audits for their Lighthouse Chrome Extension. The tool allows you to audit websites and offers suggestions to help improve your web page’s quality. The audit scores pages in several categories, including topics like performance and accessibility.… Read more