SEO is one of those things that is never really “done.” No matter how much time and effort you put into it, there will always be more to learn. That’s because SEO is constantly evolving. Taking the view that you have mastered it will simply cause you to fall behind as new tends emerge.… Read more
Google has been gradually ramping up its local search monetization; have you noticed? At the end of 2016, it introduced local search ads, which placed ads on local business listings on Google Maps, and then began putting ads in local Knowledge Panels roughly two years ago.… Read more
Given the emphasis on SEO in order to make your site all it can be, it’s normal to wonder if your Content Management System (CMS) is SEO friendly. If you are using WordPress, you may be wondering if it’s worth switching or if it’s better to stay where you are.… Read more
In May, Google announced support for how-to structured data. In response, Yoast’s SEO plugin has been updated and revamped with new how-to blocks. This update also makes the meta box easier to use with a tabbed interface along the top, and fixes to security and schema to round things out.… Read more
.COM or .CA?
The difference between a .ca and .com (the top level) domain and the effects on your brand appears subtle. It can have an effect on your SEO, so depending on the industry you are in and mid-long term business goals.… Read more
Hey everyone, it’s Cassandra from Marwick Marketing back with another FAQ video. Have you ever wondered how long it takes to see results from SEO? Well, that’s what we’re talking about today. So if you’re interested, then just keep watching.… Read more
Marketing Acronyms Explained
Hey everyone, I’m Cassandra from Marwick Internet Marketing, and today I’m going to share with you A to Z marketing abbreviations, because ain’t nobody got time to google all of these. So I’ve got your back, let’s get on into the video.… Read more
What Is Keyword Research
Hi, it’s Cassandra, from Marwick Marketing. Welcome to our second video in our FAQ series. Today we’re going to talk about keyword research. Keyword research is the core of everything we do as digital marketing professionals. Nowadays everything is a search engine, Google, Yahoo, Bing, Instagram, Twitter, Facebook, you name it it’s a search engine.… Read more
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