PPC

PPC

What is a Good Cost-per-Click?

December 20, 2019 by Christian Thomson

Although we should be evaluating our efforts and their results on a regular basis, the end of the year is a particularly good time to look at what we have accomplished over the past several months and determine where we want to be going forward.… Read more

Google, Google Ads, PPC, SEM

Google Launches “Ads” Within Google Images

March 6, 2019 by Christian Thomson

Just like ad space on Instagram, Google has introduced Shoppable Ads on Google Images. The sponsored images highlight products that, when moused over, reveal the brand, price and other details. Surojit Chatterjee, Vice President of Product Management & Shopping at Google commented “A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product.… Read more

Google Ads, Google Adwords, How To.., PPC

7 Common Google Ads Mistakes and How to Fix Them

May 22, 2018 by Christian Thomson

For many, Google Ads (formerly known as Google AdWords) is a great way to advertise their business and bring visitors to their sites, but like any product or service, it is most effective when used correctly. Even those who have been using Google Ads for years may be using it incorrectly without knowing it, and some of these errors could end up costing you your entire PPC budget.… Read more

Google Ads, Google Adwords, PPC

What’s Next in Google Ads Trends?

May 4, 2018 by Christian Thomson

Keeping up with new technologies to master, new trends to follow, and new ways of getting things done can be challenging at the best of times. If you have been using Google Ads (formerly known as Google AdWords), you may be wondering what you need to know for 2018.… Read more