What is the definition of excellent customer service and how does one deliver the best possible customer experience? While these questions have always been important, they demand more attention as the digital age changes not only the technology we use, but also the way we interact with it and each other.… Read more
While there are excellent metrics to help you identify gaps in visibility and opportunities for growth, it can be a bit difficult to determine precisely which metrics to use. Keep reading to review six metrics we can use to find growth opportunities in search campaigns.
.COM or .CA? The difference between a .ca and .com (the top level) domain and the effects on your brand appears subtle. It can have an effect on your SEO, so depending on the industry you are in and mid-long term business goals.… Read more
How to test my website seo: Hey, It’s Cassandra from Marwick Marketing. Welcome back to another FAQ video. Today we’ll be taking advantage of a free online audit tool that will plainly lay out how optimized your website is.… Read more
Multichannel marketing refers to the way that a company will interact with their customers, through multiple channels, both direct and indirect. Direct channels are perhaps the most familiar ones, in which companies proactively reach out to potential customers. These include brick-and-mortar stores, catalogues, and direct mail.… Read more
Every company benefits from good marketing. It is, after all, what brings clients to you and keeps you in business. Through effective marketing, small businesses are able to make their mark even despite strong competition. Knowing what proper marketing can mean to your business, you want to make sure that you are receiving the maximum benefit, but perhaps your marketing department isn’t quite as strong as it should be, or perhaps you don’t even have one.… Read more
Standing out in your chosen field is rarely easy, but when it comes to the practice of law, it can be especially difficult. With record numbers of students graduating and the median retirement age being 75, there is plenty of competition.… Read more
An essential component of any successful business is marketing. After all, you need customers to have a business, and the way to get customers is to ensure they are aware of your existence. If your customers cannot find you, they’ll be doing business with someone else.… Read more
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