Digital Marketing vs. Traditional Marketing

June 3, 2020 by Christian Thomson

While there are many ways to advertise your business, they generally fall into one of two categories: traditional and digital. Traditional marketing, as one can surmise from the name, has been in use for decades. Some would even say centuries. Digital marketing is more modern, taking advantage of newer technology and people’s changing habits.… Read more

Marketing, Search Engine Optimization, SEO

Google Now Shows You: There Aren’t Any Great Matches for Your Search

April 30, 2020 by Christian Thomson

You may have had occasions when you were trying to find something on Google, only to receive somewhat dubious results. While this thankfully doesn’t happen often, it can be frustrating when it does occur. Sometimes this can be the result of user error; a misspelled word, for example, can provide you with poor or even completely unrelated suggestions for your query.… Read more

Internet Marketing, Marketing, Social Media, Social Media Marketing

Have a Healthy Relationship with Social Media

November 8, 2019 by Christian Thomson

How Business Owners and Their Teams Can have a Healthy Relationship with Social Media Have you ever heard of a digital detox? It’s exactly what it sounds like. Oxford defines it as “a period of time during which a person refrains from using electronic devices such as smartphones or computers, regarded as an opportunity to reduce stress or focus on social interaction in the physical world.”… Read more

Internet Marketing, Marketing, Social Media, Social Media Marketing

5 Ways to Engage with Your Audience More Authentically

November 4, 2019 by Christian Thomson

In an increasingly automated world, customers are seeking more personalized service, and they want to know that they matter to the businesses they deal with. As advanced as some AI has become, there is no replacing the human touch. If you are not engaging authentically with your audience as a human, you are missing an opportunity to gain customer loyalty and grow your business.… Read more