The difference between a .ca and .com (the top level) domain and the effects on your brand appears subtle. It can have an effect on your SEO, so depending on the industry you are in and mid-long term business goals.… Read more
Multichannel marketing refers to the way that a company will interact with their customers, through multiple channels, both direct and indirect.
Direct channels are perhaps the most familiar ones, in which companies proactively reach out to potential customers. These include brick-and-mortar stores, catalogues, and direct mail.… Read more
The topic of paid advertising seems to be slightly divisive among some people. For some marketers, it is something they love, something they can invest in and be fairly certain of making money in return.
Some others that I know do not like it at all.… Read more
We all want our websites to perform well, but sometimes it can be a bit unclear what we should be focusing on for it to do so. While certain factors may be fairly consistent, there are ongoing tweaks to be aware of, and so staying on top of ranking factors is important.… Read more
Every company benefits from good marketing. It is, after all, what brings clients to you and keeps you in business. Through effective marketing, small businesses are able to make their mark even despite strong competition.
Knowing what proper marketing can mean to your business, you want to make sure that you are receiving the maximum benefit, but perhaps your marketing department isn’t quite as strong as it should be, or perhaps you don’t even have one.… Read more
Standing out in your chosen field is rarely easy, but when it comes to the practice of law, it can be especially difficult. With record numbers of students graduating and the median retirement age being 75, there is plenty of competition.… Read more
An essential component of any successful business is marketing. After all, you need customers to have a business, and the way to get customers is to ensure they are aware of your existence. If your customers cannot find you, they’ll be doing business with someone else.… Read more
So, you have been developing your online presence and now understand SEO and how it benefits you. You’ve got a pretty good grasp on it and feel pretty good until someone mentions SEM. What’s that? Do you need it? What is it for?… Read more
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