Internet Marketing

Google, Internet Marketing, Search Engine Optimization, SEO

What is keyword density and how does it affect your website?

November 12, 2019 by Christian Thomson

Keywords are the words and phrases that sum up what your content is about. In terms of Search Engine Optimization (SEO), keywords are the words used by those searching for information online. For example, someone with a dog might enter the words “best dog food for Labrador Retrievers” when searching for the healthiest option for their pet.… Read more

Internet Marketing, Marketing, Social Media, Social Media Marketing

Have a Healthy Relationship with Social Media

November 8, 2019 by Christian Thomson

How Business Owners and Their Teams Can have a Healthy Relationship with Social Media Have you ever heard of a digital detox? It’s exactly what it sounds like. Oxford defines it as “a period of time during which a person refrains from using electronic devices such as smartphones or computers, regarded as an opportunity to reduce stress or focus on social interaction in the physical world.” This can be a frightening thought for many.… Read more

Internet Marketing, Marketing, Social Media, Social Media Marketing

5 Ways to Engage with Your Audience More Authentically

November 4, 2019 by Christian Thomson

In an increasingly automated world, customers are seeking more personalized service, and they want to know that they matter to the businesses they deal with. As advanced as some AI has become, there is no replacing the human touch. If you are not engaging authentically with your audience as a human, you are missing an opportunity to gain customer loyalty and grow your business.… Read more

Internet Marketing, Marketing, Mobile Marketing, Online Marketing, SEO

How to Reach Out to Your Customers During the Holiday Shopping Season

November 6, 2018 by Christian Thomson

Multichannel marketing refers to the way that a company will interact with their customers, through multiple channels, both direct and indirect. Direct channels are perhaps the most familiar ones, in which companies proactively reach out to potential customers. These include brick-and-mortar stores, catalogues, and direct mail.… Read more