Welcome to Week 2! We are looking at ways to improve your website, making it a 3-week challenge that will pinpoint some beneficial changes for the new year.
Last week, we discussed how to go through your site with an eye toward better organization and structure, as well as ways to improve performance and site speed through optimizing files and removing unnecessary plug-ins, among other tips.… Read more
The new year is here, and once again it sets people off on a quest to better themselves, making resolutions about their health, their finances, and more. Are you ready for this challenge? No, not for yourself, but for your website.… Read more
The topic of paid advertising seems to be slightly divisive among some people. For some marketers, it is something they love, something they can invest in and be fairly certain of making money in return.
Some others that I know do not like it at all.… Read more
You have almost definitely heard about the General Data Protection Regulation (GDPR) that came into effect on May 25th, but for some, there still seems to be a bit of confusion over what exactly it means, especially for those outside of the European Union.… Read more
For many, Google Ads (formerly known as Google AdWords) is a great way to advertise their business and bring visitors to their sites, but like any product or service, it is most effective when used correctly. Even those who have been using Google Ads for years may be using it incorrectly without knowing it, and some of these errors could end up costing you your entire PPC budget.… Read more
Keeping your website at optimum performance can be one of the trickiest things for any business, big or small. A lot of time and energy needs to be spent on your website so it’s not only great but also grabs the attention of potential customers.… Read more
Google Analytics recently started to roll out a plethora of new features. One of those features is the new Audiences Report, and with it you will be able to view how your audiences are performing so you can reevaluate your targeted marketing efforts.… Read more
As technology evolves, so do the ways we use it. In the past, going to a desktop version of a website was commonplace. This has been changing over the years as smartphones have become the primary tool we use to navigate our day to day lives.… Read more
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