How To..

Digital Marketing Agency, How To.., SEO

21-Day Search Challenge – Week 2 Test and Track

January 17, 2019 by Christian Thomson

Welcome to Week 2! We are looking at ways to improve your website, making it a 3-week challenge that will pinpoint some beneficial changes for the new year. Last week, we discussed how to go through your site with an eye toward better organization and structure, as well as ways to improve performance and site speed through optimizing files and removing unnecessary plug-ins, among other tips.… Read more

Google Ads, Google Adwords, How To.., PPC

7 Common Google Ads Mistakes and How to Fix Them

May 22, 2018 by Christian Thomson

For many, Google Ads (formerly known as Google AdWords) is a great way to advertise their business and bring visitors to their sites, but like any product or service, it is most effective when used correctly. Even those who have been using Google Ads for years may be using it incorrectly without knowing it, and some of these errors could end up costing you your entire PPC budget.… Read more