Google, Search Engine Optimization, SEO
What is the difference between SEO and PPC?
What is the difference between SEO and PPC? Hey, it’s Cassandra from Marwick Marketing. Welcome to our first digital marketing FAQ segment where we answer your most pressing marketing questions. Today, we’re talking about the difference between SEO and Pay Per Click.… Read more
Google, Google Ads, PPC, SEM
Google Launches “Ads” Within Google Images
Just like ad space on Instagram, Google has introduced Shoppable Ads on Google Images. The sponsored images highlight products that, when moused over, reveal the brand, price and other details. Surojit Chatterjee, Vice President of Product Management & Shopping at Google commented “A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product.… Read more
How to Add Google Admin to Google Analytics
You may be wanting to add users to your Google Analytics account, but are unsure of how to do it. You may, in fact, add them at any of three levels: account, property, and view. Depending on what level you choose to add them at, they will have different degrees of access.… Read more
What to Expect from the New Cross-device Tracking
Tracking the exact source of a conversion hasn’t always been easy, but Google has now taken steps to remedy that. Although Google Analytics recognizes returning users through the use of cookies in their browser, the fact that users sometimes switch devices without logging in to the site they visit is a significant flaw in attribution modelling.… Read more
Google, Search Engine Marketing, Search Engine Optimization, SEO, SERP
How Can Google Search Console help improve your ranking in SERPs
Are you using Google Search Console? If not, you may want to check it out after this latest update, or at least Google is hoping that you will. This new feature has been introduced by Google with the expressed goal of bringing attention to Search Console, but you may be wondering what precisely Google Search console [link] is, and what it—and the new feature—can do for you.… Read more
Google, Google Local Services Ads, Google Places for Business
Google My Business Announces Some Handy Updates for New Businesses
Google, as you probably are well aware by now, is constantly changing and updating. Just recently, they made two new changes that you will want to be aware of. First up, Google has added an option to My Business that allows you to announce when your new business will be opening, directly on Google Maps.… Read more
Google, Google Ads, Google Local Services Ads, Uncategorized