Google

Google, Google Ads, PPC, SEM

Google Launches “Ads” Within Google Images

March 6, 2019 by Christian Thomson

Just like ad space on Instagram, Google has introduced Shoppable Ads on Google Images. The sponsored images highlight products that, when moused over, reveal the brand, price and other details. Surojit Chatterjee, Vice President of Product Management & Shopping at Google commented “A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product.… Read more

Google

How to Add Google Admin to Google Analytics

December 19, 2018 by Gord

You may be wanting to add users to your Google Analytics account, but are unsure of how to do it. You may, in fact, add them at any of three levels: account, property, and view. Depending on what level you choose to add them at, they will have different degrees of access.… Read more

Google

What to Expect from the New Cross-device Tracking

November 28, 2018 by Gord

Tracking the exact source of a conversion hasn’t always been easy, but Google has now taken steps to remedy that. Although Google Analytics recognizes returning users through the use of cookies in their browser, the fact that users sometimes switch devices without logging in to the site they visit is a significant flaw in attribution modelling.… Read more

Google, Search Engine Marketing, Search Engine Optimization, SEO, SERP

How Can Google Search Console help improve your ranking in SERPs

November 19, 2018 by Christian Thomson

Are you using Google Search Console? If not, you may want to check it out after this latest update, or at least Google is hoping that you will. This new feature has been introduced by Google with the expressed goal of bringing attention to Search Console, but you may be wondering what precisely Google Search console [link] is, and what it—and the new feature—can do for you.… Read more