What to Expect from the New Cross-device Tracking
Tracking the exact source of a conversion hasn’t always been easy, but Google has now taken steps to remedy that. Although Google Analytics recognizes returning users through the use of cookies in their browser, the fact that users sometimes switch devices without logging in to the site they visit is a significant flaw in attribution modelling.… Read more
Google, Search Engine Marketing, Search Engine Optimization, SEO, SERP
How Can Google Search Console help improve your ranking in SERPs
Are you using Google Search Console? If not, you may want to check it out after this latest update, or at least Google is hoping that you will. This new feature has been introduced by Google with the expressed goal of bringing attention to Search Console, but you may be wondering what precisely Google Search console [link] is, and what it—and the new feature—can do for you.… Read more
Google, Google Local Services Ads, Google Places for Business
Google My Business Announces Some Handy Updates for New Businesses
Google, as you probably are well aware by now, is constantly changing and updating. Just recently, they made two new changes that you will want to be aware of. First up, Google has added an option to My Business that allows you to announce when your new business will be opening, directly on Google Maps.… Read more
Google, Google Ads, Google Local Services Ads, Uncategorized
What Is Google Local Services Ads?
Back in 2015, Google made it possible for users to quickly and easily locate service professionals in their area using their Home Service Ads. By simply entering their zip codes on Google, users could find local plumbers and electricians, for example.… Read more
Google, Google Ads, Google Adwords, PPC
Hiring a Google AdWords Consultant for L.A. Businesses
Most businesses don’t hesitate to hire consultants when they need to. After all, it is not possible for anybody to be an expert in everything. By hiring consultants, you are able to make use of someone’s knowledge and experience to benefit your company without having to invest in potentially hundreds of hours of training.… Read more
Google, Search Engine Optimization, SEO, Website Design, Website Development
What to Do If Your HTTP Sites Are Not Secure
For you and many other internet users, it can come as a bit of a surprise to be browsing online, visiting all your usual sites, when suddenly there is a warning—a red indicator in the address bar stating that the website is not secure.… Read more
Google, Search Engine Optimization