Google, Google Ads, Google Adwords, Online Marketing

Visibility metrics in Google Ads

August 18, 2019 by Catherine Ayesa

While there are excellent metrics to help you identify gaps in visibility and opportunities for growth, it can be a bit difficult to determine precisely which metrics to use. Keep reading to review six metrics we can use to find growth opportunities in search campaigns.

Google, Search Engine Optimization, SEO

Is WordPress SEO Friendly?

July 23, 2019 by Catherine Ayesa

Given the emphasis on SEO in order to make your site all it can be, it’s normal to wonder if your Content Management System (CMS) is SEO friendly. If you are using WordPress, you may be wondering if it’s worth switching or if it’s better to stay where you are.… Read more

Google, Search Engine Optimization, SEO

The Latest Updates for Yoast SEO 11.6 

July 19, 2019 by Christian Thomson

In May, Google announced support for how-to structured data. In response, Yoast’s SEO plugin has been updated and revamped with new how-to blocks. This update also makes the meta box easier to use with a tabbed interface along the top, and fixes to security and schema to round things out.… Read more

Google, Online Marketing, SEO

How To Test My Website SEO

May 16, 2019 by Christian Thomson

  How to test my website seo: Hey, It’s Cassandra from Marwick Marketing.  Welcome back to another FAQ video. Today we’ll be taking advantage of a free online audit tool that will plainly lay out how optimized your website is.… Read more

Google, Search Engine Optimization, SEO, Video, Videos

What is the difference between SEO and PPC?

April 29, 2019 by Christian Thomson

What is the difference between SEO and PPC? Hey, it’s Cassandra from Marwick Marketing. Welcome to our first digital marketing FAQ segment where we answer your most pressing marketing questions. Today, we’re talking about the difference between SEO and Pay Per Click.… Read more

Google, Google Ads, PPC, SEM

Google Launches “Ads” Within Google Images

March 6, 2019 by Christian Thomson

Just like ad space on Instagram, Google has introduced Shoppable Ads on Google Images. The sponsored images highlight products that, when moused over, reveal the brand, price and other details. Surojit Chatterjee, Vice President of Product Management & Shopping at Google commented “A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product.… Read more

Google

How to Add Google Admin to Google Analytics

December 19, 2018 by Gord

You may be wanting to add users to your Google Analytics account, but are unsure of how to do it. You may, in fact, add them at any of three levels: account, property, and view. Depending on what level you choose to add them at, they will have different degrees of access.… Read more

Google

What to Expect from the New Cross-device Tracking

November 28, 2018 by Gord

Tracking the exact source of a conversion hasn’t always been easy, but Google has now taken steps to remedy that. Although Google Analytics recognizes returning users through the use of cookies in their browser, the fact that users sometimes switch devices without logging in to the site they visit is a significant flaw in attribution modelling.… Read more