How to Add Google Admin to Google Analytics

December 19, 2018 by Christian Thomson

You may be wanting to add users to your Google Analytics account, but are unsure of how to do it. You may, in fact, add them at any of three levels: account, property, and view. Depending on what level you choose to add them at, they will have different degrees of access.… Read more


What to Expect from the New Cross-device Tracking

November 28, 2018 by Christian Thomson

Tracking the exact source of a conversion hasn’t always been easy, but Google has now taken steps to remedy that. Although Google Analytics recognizes returning users through the use of cookies in their browser, the fact that users sometimes switch devices without logging in to the site they visit is a significant flaw in attribution modelling.… Read more

Google, Search Engine Marketing, Search Engine Optimization, SEO, SERP

How Can Google Search Console help improve your ranking in SERPs

November 19, 2018 by Christian Thomson

Are you using Google Search Console? If not, you may want to check it out after this latest update, or at least Google is hoping that you will. This new feature has been introduced by Google with the expressed goal of bringing attention to Search Console, but you may be wondering what precisely Google Search console [link] is, and what it—and the new feature—can do for you.… Read more

Google, Search Engine Optimization

New Snippets In Google (Q&A, FAQ & How To)

August 3, 2018 by Christian Thomson

Yes, I’m a geek. Yes, I love it when Google launches a new feature within the search results. Why? Because it opens up opportunities to dominate online before the competition figures it out. This gives us (Marwick) and our clients the edge for generating leads from search engines like Google. These new search snippets are in the form of FAQs or frequently asked questions, Q&A (questions & answers) and How-Tos.… Read more