Google, Google Ads, Google Adwords, PPC

How do I lower the cost per click in Google Ads?

September 24, 2019 by Eva Thomson

What is the cost per click? Basically, it’s what you pay to Google when someone chooses to click on your ad. It is calculated by dividing the total amount you spend on Google Ads by the total number of clicks that you receive.… Read more

Google, Search Engine Optimization, SEO

Competitor Google Ads Now Showing In GMB Listings

September 7, 2019 by Christian Thomson

Google has been gradually ramping up its local search monetization; have you noticed? At the end of 2016, it introduced local search ads, which placed ads on local business listings on Google Maps, and then began putting ads in local Knowledge Panels roughly two years ago.… Read more

Google, Google Ads, Google Adwords, Online Marketing

Visibility metrics in Google Ads

August 18, 2019 by Catherine Ayesa

While there are excellent metrics to help you identify gaps in visibility and opportunities for growth, it can be a bit difficult to determine precisely which metrics to use. Keep reading to review six metrics we can use to find growth opportunities in search campaigns.

Google, Search Engine Optimization, SEO

Is WordPress SEO Friendly?

July 23, 2019 by Catherine Ayesa

Given the emphasis on SEO in order to make your site all it can be, it’s normal to wonder if your Content Management System (CMS) is SEO friendly. If you are using WordPress, you may be wondering if it’s worth switching or if it’s better to stay where you are.… Read more

Google, Search Engine Optimization, SEO

The Latest Updates for Yoast SEO 11.6 

July 19, 2019 by Christian Thomson

In May, Google announced support for how-to structured data. In response, Yoast’s SEO plugin has been updated and revamped with new how-to blocks. This update also makes the meta box easier to use with a tabbed interface along the top, and fixes to security and schema to round things out.… Read more

Google, Online Marketing, SEO

How To Test My Website SEO

May 16, 2019 by Christian Thomson

  How to test my website seo: Hey, It’s Cassandra from Marwick Marketing.  Welcome back to another FAQ video. Today we’ll be taking advantage of a free online audit tool that will plainly lay out how optimized your website is.… Read more

Google, Search Engine Optimization, SEO, Video, Videos

What is the difference between SEO and PPC?

April 29, 2019 by Christian Thomson

What is the difference between SEO and PPC? Hey, it’s Cassandra from Marwick Marketing. Welcome to our first digital marketing FAQ segment where we answer your most pressing marketing questions. Today, we’re talking about the difference between SEO and Pay Per Click.… Read more

Google, Google Ads, PPC, SEM

Google Launches “Ads” Within Google Images

March 6, 2019 by Christian Thomson

Just like ad space on Instagram, Google has introduced Shoppable Ads on Google Images. The sponsored images highlight products that, when moused over, reveal the brand, price and other details. Surojit Chatterjee, Vice President of Product Management & Shopping at Google commented “A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product.… Read more