Digital Marketing • Google Ads • Search Engine Optimization
February 23, 2019 • 3 min read
Budgeting is always a concern for any business, large or small, Certain things can be trimmed, others, not so much. If you are planning to grow your company’s presence online, good SEO is one of the latter, so how should you budget for it?… Read more
October 29, 2018 • 5 min read
Back in 2015, Google made it possible for users to quickly and easily locate service professionals in their area using their Home Service Ads. By simply entering their zip codes on Google, users could find local plumbers and electricians, for example.… Read more
Digital Marketing • Google • Google Ads
August 22, 2018 • 2 min read
Most businesses don’t hesitate to hire consultants when they need to. After all, it is not possible for anybody to be an expert in everything. By hiring consultants, you are able to make use of someone’s knowledge and experience to benefit your company without having to invest in potentially hundreds of hours of training.… Read more
Digital Marketing • Google • Google Ads
July 15, 2018 • 4 min read
Google has once again managed to generate a significant amount of buzz, this time with a series of announcements made during the Google Marketing Live event on Tuesday July 10th. The keynote presentation brought up various buzzwords including machine learning, but also brought attention to innovations being made across all of Google’s advertising products, and Google’s focus on three core concepts: value, trust, and transparency.… Read more
Digital Marketing • Google • Google Ads
July 3, 2018 • 4 min read
Understanding the terminology of Google Ads (Formerly known as Google AdWords) can be pretty intimidating. Here’s our list so you can know your CPA from your CPC. Google Search Network (GSN) – is a group of search-related websites or apps where your ads can appear.… Read more
Digital Marketing • Google Ads
June 29, 2018 • 3 min read
The topic of paid advertising seems to be slightly divisive among some people. For some marketers, it is something they love, something they can invest in and be fairly certain of making money in return. Some others that I know do not like it at all.… Read more
Digital Marketing • Google Ads
May 22, 2018 • 4 min read
For many, Google Ads (formerly known as Google AdWords) is a great way to advertise their business and bring visitors to their sites, but like any product or service, it is most effective when used correctly. Even those who have been using Google Ads for years may be using it incorrectly without knowing it, and some of these errors could end up costing you your entire PPC budget.… Read more
Digital Marketing • Google Ads
May 4, 2018 • 3 min read
Keeping up with new technologies to master, new trends to follow, and new ways of getting things done can be challenging at the best of times. If you have been using Google Ads (formerly known as Google AdWords), you may be wondering what you need to know for 2018.… Read more
Why the Founders of Wize Coffee Leaf decided to launch their first RTD during a pandemic
July 10, 2020 • 4 min read
