Google Ads

Google Shopping Guide

Google Ads

What You Need to Know About Google Shopping

October 10, 2019  •   2 min read

Google Shopping is now live, and if you haven’t checked it out yet, you may want to do so. If you are unfamiliar with Google Shopping, you might even be wondering what it is (aside from what the name makes obvious).… Read more

Visibility metrics in Google Ads

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Visibility metrics in Google Ads

August 18, 2019  •   4 min read

While there are excellent metrics to help you identify gaps in visibility and opportunities for growth, it can be a bit difficult to determine precisely which metrics to use. Keep reading to review six metrics we can use to find growth opportunities in search campaigns.

Google Ads consultant In Google Images

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Google Launches “Ads” Within Google Images

March 6, 2019  •   2 min read

Just like ad space on Instagram, Google has introduced Shoppable Ads on Google Images. The sponsored images highlight products that, when moused over, reveal the brand, price and other details. Surojit Chatterjee, Vice President of Product Management & Shopping at Google commented “A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product.… Read more

Google Local Services Ads

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What Is Google Local Services Ads?

October 29, 2018  •   5 min read

Back in 2015, Google made it possible for users to quickly and easily locate service professionals in their area using their Home Service Ads. By simply entering their zip codes on Google, users could find local plumbers and electricians, for example.… Read more

Google Marketing Live Ads

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Google Marketing Live: Taking automated ads and campaigns to the next level

July 15, 2018  •   4 min read

Google has once again managed to generate a significant amount of buzz, this time with a series of announcements made during the Google Marketing Live event on Tuesday July 10th. The keynote presentation brought up various buzzwords including machine learning, but also brought attention to innovations being made across all of Google’s advertising products, and Google’s focus on three core concepts: value, trust, and transparency.… Read more