October 10, 2019 • 2 min read
Google Shopping is now live, and if you haven’t checked it out yet, you may want to do so. If you are unfamiliar with Google Shopping, you might even be wondering what it is (aside from what the name makes obvious).… Read more
Digital Marketing • Google • Google Ads
September 24, 2019 • 3 min read
What is the cost per click? Basically, it’s what you pay to Google when someone chooses to click on your ad. It is calculated by dividing the total amount you spend on Google Ads by the total number of clicks that you receive.… Read more
Digital Marketing • Google • Google Ads
August 18, 2019 • 4 min read
While there are excellent metrics to help you identify gaps in visibility and opportunities for growth, it can be a bit difficult to determine precisely which metrics to use. Keep reading to review six metrics we can use to find growth opportunities in search campaigns.
Digital Marketing • Google • Google Ads
March 6, 2019 • 2 min read
Just like ad space on Instagram, Google has introduced Shoppable Ads on Google Images. The sponsored images highlight products that, when moused over, reveal the brand, price and other details. Surojit Chatterjee, Vice President of Product Management & Shopping at Google commented “A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product.… Read more
Digital Marketing • Google Ads • Search Engine Optimization
February 23, 2019 • 3 min read
Budgeting is always a concern for any business, large or small, Certain things can be trimmed, others, not so much. If you are planning to grow your company’s presence online, good SEO is one of the latter, so how should you budget for it?… Read more
October 29, 2018 • 5 min read
Back in 2015, Google made it possible for users to quickly and easily locate service professionals in their area using their Home Service Ads. By simply entering their zip codes on Google, users could find local plumbers and electricians, for example.… Read more
Digital Marketing • Google • Google Ads
August 22, 2018 • 2 min read
Most businesses don’t hesitate to hire consultants when they need to. After all, it is not possible for anybody to be an expert in everything. By hiring consultants, you are able to make use of someone’s knowledge and experience to benefit your company without having to invest in potentially hundreds of hours of training.… Read more
Digital Marketing • Google • Google Ads
July 15, 2018 • 4 min read
Google has once again managed to generate a significant amount of buzz, this time with a series of announcements made during the Google Marketing Live event on Tuesday July 10th. The keynote presentation brought up various buzzwords including machine learning, but also brought attention to innovations being made across all of Google’s advertising products, and Google’s focus on three core concepts: value, trust, and transparency.… Read more
