Google Ads

Google Launches “Ads” Within Google Images

March 6, 2019 • 2 min read

Just like ad space on Instagram, Google has introduced Shoppable Ads on Google Images. The sponsored images highlight products that, when moused over, reveal the brand, price and other details. Surojit Chatterjee, Vice President of Product Management & Shopping at Google commented “A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product.… Read more

digital marketing strategy SEO Agency Vancouver Team

Digital Marketing • Google Ads • Search Engine Optimization

Business Owners Should Budget for an SEO Specialist and Here’s Why!

February 23, 2019 • 3 min read

Budgeting is always a concern for any business, large or small, Certain things can be trimmed, others, not so much. If you are planning to grow your company’s presence online, good SEO is one of the latter, so how should you budget for it?… Read more

Google • Google Ads

What Is Google Local Services Ads?

October 29, 2018 • 5 min read

Back in 2015, Google made it possible for users to quickly and easily locate service professionals in their area using their Home Service Ads. By simply entering their zip codes on Google, users could find local plumbers and electricians, for example.… Read more

los angeles california usa skyline-Google AdWords Consultant

Digital Marketing • Google • Google Ads

Hiring a Google AdWords Consultant for L.A. Businesses

August 22, 2018 • 2 min read

Most businesses don’t hesitate to hire consultants when they need to. After all, it is not possible for anybody to be an expert in everything. By hiring consultants, you are able to make use of someone’s knowledge and experience to benefit your company without having to invest in potentially hundreds of hours of training.… Read more

Digital Marketing • Google • Google Ads

Google Marketing Live: Taking automated ads and campaigns to the next level

July 15, 2018 • 4 min read

Google has once again managed to generate a significant amount of buzz, this time with a series of announcements made during the Google Marketing Live event on Tuesday July 10th. The keynote presentation brought up various buzzwords including machine learning, but also brought attention to innovations being made across all of Google’s advertising products, and Google’s focus on three core concepts: value, trust, and transparency.… Read more

Google AdWords Acronyms Marwick Marketing

Digital Marketing • Google • Google Ads

15 Acronyms You Should Know About Google Ads (Formerly known as Google AdWords)

July 3, 2018 • 4 min read

Understanding the terminology of Google Ads (Formerly known as Google AdWords) can be pretty intimidating. Here’s our list so you can know your CPA from your CPC. Google Search Network (GSN) – is a group of search-related websites or apps where your ads can appear.… Read more

Digital Marketing • Google Ads

How to Know If Paid Marketing Is Right for me and my Business

June 29, 2018 • 3 min read

The topic of paid advertising seems to be slightly divisive among some people. For some marketers, it is something they love, something they can invest in and be fairly certain of making money in return. Some others that I know do not like it at all.… Read more

Google adwords success couple celebrating

Digital Marketing • Google Ads

7 Common Google Ads Mistakes and How to Fix Them

May 22, 2018 • 4 min read

For many, Google Ads (formerly known as Google AdWords) is a great way to advertise their business and bring visitors to their sites, but like any product or service, it is most effective when used correctly. Even those who have been using Google Ads for years may be using it incorrectly without knowing it, and some of these errors could end up costing you your entire PPC budget.… Read more