Google Ads

Google, Google Ads, PPC, SEM

Google Launches “Ads” Within Google Images

March 6, 2019 by Christian Thomson

Just like ad space on Instagram, Google has introduced Shoppable Ads on Google Images. The sponsored images highlight products that, when moused over, reveal the brand, price and other details. Surojit Chatterjee, Vice President of Product Management & Shopping at Google commented “A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product.… Read more

Google, Google Ads, Google Adwords, Mobile Marketing

Google Marketing Live: Taking automated ads and campaigns to the next level

July 15, 2018 by Christian Thomson

Google has once again managed to generate a significant amount of buzz, this time with a series of announcements made during the Google Marketing Live event on Tuesday July 10th. The keynote presentation brought up various buzzwords including machine learning, but also brought attention to innovations being made across all of Google’s advertising products, and Google’s focus on three core concepts: value, trust, and transparency.… Read more

Google Ads, Google Adwords, How To.., PPC

7 Common Google Ads Mistakes and How to Fix Them

May 22, 2018 by Christian Thomson

For many, Google Ads (formerly known as Google AdWords) is a great way to advertise their business and bring visitors to their sites, but like any product or service, it is most effective when used correctly. Even those who have been using Google Ads for years may be using it incorrectly without knowing it, and some of these errors could end up costing you your entire PPC budget.… Read more