Digital Marketing • Search Engine Optimization
June 19, 2020 • 3 min read
Shopify is incredibly popular for several reasons. Users enjoy its ease of use, the simple back end administration, the professional support, and the fact that all the technical details are taken care of for them. Perhaps most of all, they love the fact that is simply works so well.… Read more
Digital Marketing • Google Ads
June 17, 2020 • 31 min read
Hit Full Screen in the bottom right of the YouTube player! Enjoy as we dive into some of the channels of Google Ads to help you sell more online with Google. Video Transcript Cassandra: So I’m just going to get this recording, so if you’re here and you need to duck out early, don’t worry about it, we will be sending out a followup email with the recording so you can keep an eye on it.… Read more
Digital Marketing • Search Engine Optimization
June 3, 2020 • 3 min read
While there are many ways to advertise your business, they generally fall into one of two categories: traditional and digital. Traditional marketing, as one can surmise from the name, has been in use for decades. Some would even say centuries. Digital marketing is more modern, taking advantage of newer technology and people’s changing habits.… Read more
Digital Marketing • Google Ads
May 25, 2020 • 3 min read
As digital marketing continues to grow and take a more prominent role in advertising, it is normal for businesses to be wondering just how much of their budget they should be allocated to it. Answering that question, however, requires the consideration of several different factors.… Read more
Digital Marketing • Search Engine Optimization
April 30, 2020 • 3 min read
You may have had occasions when you were trying to find something on Google, only to receive somewhat dubious results. While this thankfully doesn’t happen often, it can be frustrating when it does occur. Sometimes this can be the result of user error; a misspelled word, for example, can provide you with poor or even completely unrelated suggestions for your query.… Read more
Digital Marketing • Google • Search Engine Optimization
March 20, 2020 • 3 min read
It’s a common enough question, and one that you may have asked yourself: is it better to rely on SEO or Google Ads? You may be disappointed to learn that the answer is not quite as simple as one might expect.… Read more
Digital Marketing • Google • Search Engine Optimization • Social Media
March 19, 2020 • 4 min read
Your website needs traffic, but what is the best way to get it? For many, the first choice is Search Engine Optimization (SEO). In fact, they might not even try anything else, trusting the tried-and-true SEO methods that they are familiar with.… Read more
Digital Marketing • Search Engine Optimization
March 19, 2020 • 4 min read
We are in the midst of a global pandemic, and perhaps almost as troubling, a global panic. Virtually every part of our daily lives has been impacted, with businesses closing—one hopes only temporarily—schools being shut down, events being canceled, and more.… Read more
