Digital Marketing

Selling More Online With Google And Shopify (VIDEO)

June 17, 2020 • 31 min read

Hit Full Screen in the bottom right of the YouTube player! Enjoy as we dive into some of the channels of Google Ads to help you sell more online with Google. Video Transcript Cassandra: So I’m just going to get this recording, so if you’re here and you need to duck out early, don’t worry about it, we will be sending out a followup email with the recording so you can keep an eye on it.… Read more

traditional marketing and digital marketing

Digital Marketing • Search Engine Optimization

Digital Marketing vs. Traditional Marketing

June 3, 2020 • 3 min read

While there are many ways to advertise your business, they generally fall into one of two categories: traditional and digital. Traditional marketing, as one can surmise from the name, has been in use for decades. Some would even say centuries. Digital marketing is more modern, taking advantage of newer technology and people’s changing habits.… Read more

Digital Marketing • Google Ads

How Much Should I Spend on Digital Marketing?

May 25, 2020 • 3 min read

As digital marketing continues to grow and take a more prominent role in advertising, it is normal for businesses to be wondering just how much of their budget they should be allocated to it. Answering that question, however, requires the consideration of several different factors.… Read more

Digital Marketing • Search Engine Optimization

Google Now Shows You: There Aren’t Any Great Matches for Your Search

April 30, 2020 • 3 min read

You may have had occasions when you were trying to find something on Google, only to receive somewhat dubious results. While this thankfully doesn’t happen often, it can be frustrating when it does occur. Sometimes this can be the result of user error; a misspelled word, for example, can provide you with poor or even completely unrelated suggestions for your query.… Read more

Digital Marketing • Google • Search Engine Optimization

SEO vs Google Ads

March 20, 2020 • 3 min read

It’s a common enough question, and one that you may have asked yourself: is it better to rely on SEO or Google Ads? You may be disappointed to learn that the answer is not quite as simple as one might expect.… Read more

Digital Marketing • Google • Search Engine Optimization • Social Media

SEO Vs Social Media

March 19, 2020 • 4 min read

Your website needs traffic, but what is the best way to get it? For many, the first choice is Search Engine Optimization (SEO). In fact, they might not even try anything else, trusting the tried-and-true SEO methods that they are familiar with.… Read more

Digital Marketing • Search Engine Optimization

Why You Should Keep Up Your SEO Efforts During COVID-19

March 19, 2020 • 4 min read

We are in the midst of a global pandemic, and perhaps almost as troubling, a global panic. Virtually every part of our daily lives has been impacted, with businesses closing—one hopes only temporarily—schools being shut down, events being canceled, and more.… Read more

Digital Marketing • Google • Search Engine Optimization • Website Design

Is My Website Optimized for Google?

March 18, 2020 • 3 min read

However, you may feel about it, Google remains the most popular search engine, covering over 90% of the search market worldwide. For this reason, you cannot afford to ignore any opportunities to improve your Google ranking. Ensuring that your site is properly optimized for Google is your best bet for top performance, but knowing what that entails may not always be clear.… Read more