Budgeting is always a concern for any business, large or small, Certain things can be trimmed, others, not so much. If you are planning to grow your company’s presence online, good SEO is one of the latter, so how should you budget for it?
Depending on your exact marketing strategy, your industry, and your exact audience, your overall budget may vary, but on average marketing budgets have been staying in the range of slightly over 11% of a company’s total budget. This has been quite consistent for the better part of a decade, with the spending as a percentage of revenue varying to a much greater degree, according to the industry.
Consumer services, for example, have the highest percentage, up near the 20% mark, whereas manufacturing, mining, and construction are well below 5%. Budgeting for SEO should not prove terribly difficult, however, with a bit of forethought.
Here are some ideas on how to budget for SEO in 2019.
Evaluate Your Online Presence
How well is your website—assuming you have one—performing online at the moment? Is it a responsive website? Have you made previous attempts to optimize? How often are you updating it regularly by continually adding high-quality new content? What is your strategy for promoting that content? Do you need a Vancouver SEO consultant?
These are all questions that need to be considered, as the answers will influence your approach to budgeting and hiring a Vancouver internet marketing company to help with your SEO.
Learn About Trends for the Coming Year
SEO is constantly changing and evolving as time passes, sometimes due to user habits, sometimes due to changes in technology, and sometimes simply as a result of Google’s algorithms constantly being updated and made more sophisticated. By keeping up to date with the latest trends in SEO, you will be more aware of emerging opportunities for your business, whether it be a small business, medium size business or enterprise. Marwick Marketing, one of the top Vancouver SEO companies always stays above the trends and being a Google Premier partner, Marwick has a dedicated account representative that gives Marwick the trends to be aware of to ensure that clients are always ahead of the curve.
For 2019, some of the trends predicted to impact SEO are mobile-first indexing, diminishing SERP space, and voice search optimization. As always, the overall user experience continues to be Google’s primary concern, and thus guides the way in all things SEO.
Lay Out Your Goals for SEO
You probably hear quite often about the results that good SEO can provide and how it can facilitate the growth of your business, but have you put any real thought into specific, concrete goals that you are seeking to accomplish?
Are you hoping to become more visible to local users? Are you more focused on actual sales? Or maybe you are just hoping to bring your website traffic up before moving on to a new goal?
Do you have Google Analytics installed on your website? Have you created goals to see what you’ve achieved and what needs to be improved on?
Having a clear idea of what you want will help you achieve it.
What Resources do You Have Available?
In order to reach your goals, you will also need to be using the correct resources, so you should take a moment to consider whether that is the case. You may be using in-house experts, a Canadian SEO firm, or hiring freelancers, but whatever the case may be, you need to know that they are up to the task that you are laying before them.
Working with freelancers may be an attractive, less-expensive option, but is often the riskiest. Using your in-house team has definite advantages such as greater oversight of the situation, but you may suffer by needing to reduce manpower on other projects. Often, your best bet despite potentially being a bit more expensive is to make use of an SEO firm and digital marketing agency, giving you access to a team with a broad range of experience.