How to Get Found in Voice Searches
Is your business easy to find in voice search? It is definitely something that you should be thinking about if you want to connect to customers that use their phones looking for your services. Voice search has been growing rapidly, and there’s no reason to think that will change.… Read more
Key Digital Tools to Build Your Brand Online
Whether you are a small online or retail store or a large multi-national corporation, building your brand online is essential to getting in front of your customers. You have honed your Unique Selling Proposition, created an excellent logo and colour scheme, identified who your target customers are, and who they are not, and you have drilled your entire staff on your brand essentials and the importance of them.… Read more
Google, Google Ads, PPC, SEM
Google Launches “Ads” Within Google Images
Just like ad space on Instagram, Google has introduced Shoppable Ads on Google Images. The sponsored images highlight products that, when moused over, reveal the brand, price and other details. Surojit Chatterjee, Vice President of Product Management & Shopping at Google commented “A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product.… Read more