Marketing Plans

Tips on How to Plan A Digital Marketing Strategy

April 11, 2019 by Crista-lea Kirk

The marketing plan should be a concern for any business. If you are planning to grow your company’s presence online, a purposeful data-driven digital marketing strategy will be important to connect to new customers that are searching online for services or products that you sell.  So let’s start with the basics!     Tips on How to Plan A Digital Marketing Strategy was last modified: April 16th, 2019 by Crista-lea Kirk… Read more

Voice Search

How to Get Found in Voice Searches

April 4, 2019 by Crista-lea Kirk

Is your business easy to find in voice search? It is definitely something that you should be thinking about if you want to connect to customers that use their phones looking for your services. Voice search has been growing rapidly, and there’s no reason to think that will change.… Read more

Uncategorized

Key Digital Tools to Build Your Brand Online

March 21, 2019 by Catherine Ayesa

Whether you are a small online or retail store or a large multi-national corporation, building your brand online is essential to getting in front of your customers. You have honed your Unique Selling Proposition, created an excellent logo and colour scheme, identified who your target customers are, and who they are not, and you have drilled your entire staff on your brand essentials and the importance of them.… Read more

Google, Google Ads, PPC, SEM

Google Launches “Ads” Within Google Images

March 6, 2019 by Christian Thomson

Just like ad space on Instagram, Google has introduced Shoppable Ads on Google Images. The sponsored images highlight products that, when moused over, reveal the brand, price and other details. Surojit Chatterjee, Vice President of Product Management & Shopping at Google commented “A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product.… Read more

Team News

Seven Women-lead Companies We Admire

March 4, 2019 by Crista-lea Kirk

Over the past 15 years, women entrepreneurs have been making huge strides in the business world. According to the latest data from the Global Entrepreneurship Monitor, the number of female-owned businesses increased by 10 percent globally in 2016. In the U.S alone, 1,821 women opened new businesses each day between 2017 and 2018—a growing shift marking a mighty leap forward for female entrepreneurs today.… Read more