Author: Thi Tran

Vancouver Asian Film Festival Reach Marwick Marketing


Barbara Lee, founder of the Vancouver Asian Film Festival, discusses 25 years of representation in film and media

October 9, 2020  •   4 min read

If you rewind to 1995, there’s an undeniable lack of racial diversity in film and media discourse. With Hollywood as one of the biggest exporters of culture at the time, diverse representation on screen was limited and depictions that made the cut mostly perpetuated false narratives and reinforced stereotypes, further relegating racialized people to the margins with very little opportunities to gain ground otherwise.… Read more

representation matters


Authentic Allyship in Marketing: Interview with Tammy Tsang, Co-Founder of AndHumanity, Inclusive Marketing Agency

September 10, 2020  •   6 min read

There’s an old adage that says, “Necessity is the mother of invention.” Simply, it means when crisis arises, or when the need for a solution becomes imperative, you are forced to find ways of getting or achieving it. Today, it’s hard to think of something more urgent and more necessary than working towards creating a world that is fair, just, and inclusive.… Read more

Sparkling Hill Resort aerial


In Conversation with Sparkling Hill Resort: How the luxury wellness resort reopened with confidence in a new world

July 28, 2020  •   5 min read

(All photos courtesy of Sparkling Hill Resort is a health and wellness retreat nestled atop Mount Royce in the northern Okanagan Valley in the heart of British Columbia’s world-class wine region. As you turn off the 97 Highway, tranquil winding roads surrounded by bucolic vistas — rolling hills, grazing cows, grassy fields — set the stage for your rejuvenating experience.… Read more

Sea to Sky Gondola


Brand loyalty at the crux of the Sea to Sky Gondola’s comeback

July 15, 2020  •   4 min read

The Sea to Sky Gondola is one of British Columbia’s most iconic attractions, the crowning glory of the city of Squamish, B.C., drawing visitors from around the world. Guests ride the gondola’s cable cars 885m to the summit taking in sweeping views of Howe Sound—glimmering coastal waters, majestic mountainscapes, cloud-kissed treetops—you’re surrounded by the vast, awe-inspiring bounty of the Pacific Northwest.… Read more