Author: Eva Thomson

PPC

What is a Good Cost-per-Click?

December 20, 2019 by Eva Thomson

Although we should be evaluating our efforts and their results on a regular basis, the end of the year is a particularly good time to look at what we have accomplished over the past several months and determine where we want to be going forward.… Read more

Google Ads

Google Ad Trends In 2020

December 17, 2019 by Eva Thomson

It’s that time of year when we start to consider the recurring question: what are the trends to be aware of for the coming year? In order to stay competitive—and preferably stay ahead of the pack—it’s important to be aware of emerging trends in order to adjust strategies (and budgets) accordingly.… Read more

SEO

Google Says Multiple H1s Won’t Interfere with Your SEO

October 17, 2019 by Eva Thomson

Worried about having multiple H1 headings? Wondering if a single H1 Tag is best for SEO? This seems to be a concern for some people, as there are some theories that say a single H1 is the best practice, and that having multiple H1 tags will dilute the value of the tag and keywords within the tag.… Read more