When eCommerce Lacks Diverse Representation – How One Agency Filled the Gap
September 18, 2020 • 4 min read
Major Tom, a full-service digital marketing agency — with offices in New York, Toronto, and Vancouver — recognized a need for increased audience representation and created diverse digital avatars to help address the issue. REACH spoke with Tina Star, Group Director of Media, to learn more about the project and the motivations behind its launch.
