Author: Danielle Alfaro

Digital Marketing Major Tom interview


When eCommerce Lacks Diverse Representation – How One Agency Filled the Gap

September 18, 2020  •   4 min read

Major Tom, a full-service digital marketing agency — with offices in New York, Toronto, and Vancouver — recognized a need for increased audience representation and created diverse digital avatars to help address the issue. REACH spoke with Tina Star, Group Director of Media, to learn more about the project and the motivations behind its launch.

Flying High at YVR


Flying High at YVR: A story of pioneering and leadership

August 13, 2020  •   5 min read

(Photo courtesy of Vancouver Airport Authority) How the Vancouver Airport Authority implemented a media relations campaign in preparation for the legalization of cannabis in Canada Vancouver Airport Authority is a community-based, not-for-profit organization that manages Vancouver International Airport (YVR). YVR is Canada’s second busiest airport, connecting people to destinations in Canada, the U.S.… Read more