When you make the decision to hire an SEO firm, you are likely doing it with the hope of not only seeing results but seeing them as quickly as possible. If you are the owner of a small business with a tight budget, this may be even more important for you because you won’t want to be spending what might be quite a bit of money on something that feels like it is having no effect.… Read more
Tracking the exact source of a conversion hasn’t always been easy, but Google has now taken steps to remedy that.
The difference between a .ca and .com (the top level) domain and the effects on your brand appears subtle. It can have an effect on your SEO, so depending on the industry you are in and mid-long term business goals.… Read more
Google, as you probably are well aware by now, is constantly changing and updating. Just recently, they made two new changes that you will want to be aware of.
First up, Google has added an option to My Business that allows you to announce when your new business will be opening, directly on Google Maps.… Read more
Multichannel marketing refers to the way that a company will interact with their customers, through multiple channels, both direct and indirect.
Direct channels are perhaps the most familiar ones, in which companies proactively reach out to potential customers. These include brick-and-mortar stores, catalogues, and direct mail.… Read more
There was a time when companies could hire an SEO expert to manage their site, optimizing it to push it to the top of search engine results. Now, though, optimizing a site isn’t really a one-person job anymore.
Today, businesses need programmers who can code with an eye toward performance, content marketers who can help you reach your audience and vice versa, and social media managers who can promote your content.… Read more
As we move into fall, it’s time to start thinking already about our strategies for SEO in the coming new year. Does that sound crazy? We don’t have any snow on the ground yet, and we’re thinking about 2019?
Yes, actually.… Read more
It’s never too early to be looking ahead to upcoming changes, especially where SEO is concerned. Search Engine Marketing is a constantly-evolving form of marketing, and in order to make full use of it, one must be aware of trends as they emerge, or ideally, before they do.… Read more
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