Author: Christian Thomson

Search Engine Optimization, SEO

Why Reliable SEO Firms Won’t Offer Guarantees

Nov 30, 2018 by Christian Thomson

When you make the decision to hire an SEO firm, you are likely doing it with the hope of not only seeing results but seeing them as quickly as possible. If you are the owner of a small business with a tight budget, this may be even more important for you because you won’t want to be spending what might be quite a bit of money on something that feels like it is having no effect.… Read more

Google

What to Expect from the New Cross-device Tracking

Nov 28, 2018 by Christian Thomson

Tracking the exact source of a conversion hasn’t always been easy, but Google has now taken steps to remedy that. Although Google Analytics recognizes returning users through the use of cookies in their browser, the fact that users sometimes switch devices without logging in to the site they visit is a significant flaw in attribution modelling.… Read more

Internet Marketing, Marketing, Mobile Marketing, Online Marketing, SEO

How to Reach Out to Your Customers During the Holiday Shopping Season

Nov 6, 2018 by Christian Thomson

Multichannel marketing refers to the way that a company will interact with their customers, through multiple channels, both direct and indirect. Direct channels are perhaps the most familiar ones, in which companies proactively reach out to potential customers. These include brick-and-mortar stores, catalogues, and direct mail.… Read more

SEO

Hiring an SEO Agency Vancouver VS an In-House Team

Oct 30, 2018 by Christian Thomson

There was a time when companies could hire an SEO expert to manage their site, optimizing it to push it to the top of search engine results. Now, though, optimizing a site isn’t really a one-person job anymore. Today, businesses need programmers who can code with an eye toward performance, content marketers who can help you reach your audience and vice versa, and social media managers who can promote your content.… Read more

Search Engine Optimization, SEO

Best SEO Tools For 2019

Sep 20, 2018 by Christian Thomson

As we move into fall, it’s time to start thinking already about our strategies for SEO in the coming new year. Does that sound crazy? We don’t have any snow on the ground yet, and we’re thinking about 2019? Yes, actually.… Read more