Author: Christian Thomson

Google, Google Ads, PPC, SEM

Google Launches “Ads” Within Google Images

March 6, 2019 by Christian Thomson

Just like ad space on Instagram, Google has introduced Shoppable Ads on Google Images. The sponsored images highlight products that, when moused over, reveal the brand, price and other details. Surojit Chatterjee, Vice President of Product Management & Shopping at Google commented “A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product.… Read more “Google Launches “Ads” Within Google Images”

Search Engine Optimization, SEO

Why Reliable SEO Firms Won’t Offer Guarantees

November 30, 2018 by Christian Thomson

When you make the decision to hire an SEO firm, you are likely doing it with the hope of not only seeing results but seeing them as quickly as possible. If you are the owner of a small business with a tight budget, this may be even more important for you because you won’t want to be spending what might be quite a bit of money on something that feels like it is having no effect.… Read more “Why Reliable SEO Firms Won’t Offer Guarantees”

Google

What to Expect from the New Cross-device Tracking

November 28, 2018 by Christian Thomson

Tracking the exact source of a conversion hasn’t always been easy, but Google has now taken steps to remedy that. Although Google Analytics recognizes returning users through the use of cookies in their browser, the fact that users sometimes switch devices without logging in to the site they visit is a significant flaw in attribution modelling.… Read more “What to Expect from the New Cross-device Tracking”