Marketing Acronyms Explained
Hey everyone, I’m Cassandra from Marwick Internet Marketing, and today I’m going to share with you A to Z marketing abbreviations, because ain’t nobody got time to google all of these. So I’ve got your back, let’s get on into the video.
Okay guys, so the first one we have is API, or application program interface. What this does is connects web applications so you don’t have to sign in and out. So when you got to Instagram a photo, you don’t have to go to Facebook and Twitter separately. You can just push it to Facebook and Twitter through Instagram.
The next one is BOFU or bottom of the funnel. And what this means is the funnel is the buying process or cycle, and right here at the bottom is where the lead looks like they might be a possible customer. They’re in deep consideration at this point.
The next one is cost per click or CPC. This is the amount you spend when someone clicks on your ad. So typically you’re using Google ad words.
This next one is CRO or conversion rate optimization. This is the process of testing your layout, content tags, all of those things to see what will prove to be most beneficial for your company. So what combination results in a higher conversion rate.
The next one is CTA or call to action. This one is my favorite because this could be a link or statement that encourages someone to take a certain action. So think about how I always end my videos with, “Like this video if you like it or subscribe if you haven’t already.” That is a call to action. So go ahead and like this video if you haven’t already and subscribe to our channel for more videos and let’s move on.
The next one we have is CTR or click through rate. This is a percentage indicating how many people actually click on your ads. So say you had 100 impressions, but you only have 20 clicks. That is a 20% click-through rate.
This next one is HTML, or hypertext markup language. This is the standard language used to create a web page.
KPI or key performance indicator is a measurable value that demonstrates the effectiveness of a current marketing strategy or strategies that you have. So think conversion rate or average time on your site.
MOFU or middle of the funnel. This is the same funnel we were talking about earlier. It’s the buying cycle, but now we’re in the middle where they are interested and they could possibly move down to further consideration.
MT or modified tweet. This is not to be confused with a retweet, which we will talk about later. This is where you use someone else’s tweet but add your own commentary or change the words somehow. So you can see here, I copied and pasted her text. I’m deleting some of the words to make it my own and to fit everything I want in here. Then I’m going to write MT and I’m going to tag her in it. So this is a modified tweet.
MQL or marketing qualified lead. This is a lead that is more likely to become a customer based on marketing analytics.
PPC or paper click. This is used in online advertising. It means that you pay for each click that goes on your website. You can see to the right here that these are sponsored paid ads and they are paying a certain amount for each click that they receive.
ROI or return on investment, is a percentage measuring the amount of a return on an investment relative to the investments costs. So to calculate this, use the simple formula gains minus cost over cost, is your percentage.
RT is just a retweet on twitter, which is just by a click of the button you can retweet something. You can add your own commentary, but this is still a retweet because you’re keeping all of the same links and information in that tweet.
SEM or search engine marketing. This is marketing strategies that are used to drive more traffic to a website. So this is typically SCO and PPC.
SEO or search engine optimization. This is strategies used to improve your rank on search engines like Google, Yahoo and Bing, and if you want to know more about SEO, check the link in the description box for last weeks video, because I had an in depth video on what SEO is.
SERP or search engine results page. This is a list of results for a particular search ranked in order of relevance by the search engine.
SQL or sales qualified lead. This is a perspective customer who has been deemed ready for the next stage of the sale process, by the team.
TOFU or tofu. Top of the funnel. So you guys guessed it. We are back at the funnel. The buying cycle, and we’re now at the top. This is where your perspective customer is just seeing your company’s information for the very first time. So they’re in the awareness region.
Okay, we’re almost done guys. I promise.
This is UX, user experience. Are your website visitors enjoying their experience? You can have a great user experience and you can have a bad user experience. This is very important. So think, not mobile friendly, taking too long to load. Those are somethings that are going to cause you to have bad user experience and this is not good for SEO.
We’re to the end guys. We did it and this is the most complicated one we’re going to get. This is WYSIWYG. This is what you see is what you get. So, an example of this is to think of a WordPress website. You just have a standard WordPress website, and you have to go through their system. It doesn’t give you the ability to use HTML, which we learned about earlier, and HTML gives you more freedom to create the websites that you really want to create. Here are some examples of Marwick created websites that use HTML. They’re custom websites.
If you guys are interested in getting your own custom website done, or some help with SEO, PPC, all of the things we talked about in this video, go ahead and check the description box below.
Thank you guys so much for watching this video. I hope you feel like you can hold your own in an internet marketing conversation. I will see you guys next week. Bye.
Christian is a British-born entrepreneur and founder of Marwick. For over 19 years, Christian has successfully helped businesses excel in digital marketing. Founded in 2012, Marwick has grown from a start-up to the 11th Fastest Growing Company in Canada in 2020 and expanded into the UK in 2019.